The editor of Downcodes will take you to understand the secrets of billboard design! An excellent signage can not only convey information clearly, but also enhance the visual experience and attract attention. This article will explain in detail the reasonable signage design plan from the aspects of design purpose, element selection, color use, information level and user habits, etc., to help you easily create an eye-catching visual feast!
The design of a reasonable signage mainly includes clarifying the design purpose, selecting appropriate design elements, using contrasting colors, controlling the layering of information, and considering the audience's reading habits. For every design solution, careful consideration and reasonable application are required to achieve the best visual effect.
Let’s first talk about the design purpose. Before designing the signage, we must first clarify the purpose of the design, that is, what kind of information we want to convey through this signage and what effect we want to achieve. The purpose can be commercial, such as promoting a new product; or it can be social, such as promoting a public welfare event. Only when the design purpose is clear can a reasonable design plan be formulated.
1. Clarify the design purpose
First, we need to clarify the purpose of Kanban design. The purpose can be commercial, such as promoting a new product or service, or social, such as promoting a public welfare event or warning message. A clear design purpose allows us to design more targetedly and achieve better publicity effects. For example, if our purpose is to promote a new product, then our design should highlight the features and advantages of the product and guide the audience to purchase it.
2. Choose appropriate design elements
Design elements include shapes, lines, colors, textures, fonts, etc. Choosing the right design elements is crucial to Kanban design. For example, we can guide the viewer’s eye through shapes and lines, create visual impact through color and texture, and convey information through typefaces. When selecting design elements, we need to consider how well they match the design purpose, as well as the coordination between them.
3. Use contrasting colors
Using contrasting colors is an effective design technique that can help our design stand out among other signage boards and attract the attention of the audience. The choice of contrasting colors should be based on color theory. For example, we can choose complementary or contrasting colors to create visual impact. At the same time, we also need to pay attention to color matching to ensure the harmony and unity of the overall design.
4. Control the hierarchy of information
The hierarchy of information is an important factor in billboard design. We need to control the layering of information through design so that the audience can read the information according to our preset path and effectively receive the information we want to convey. We can control the layering of information through color, font size, spatial layout, etc.
5. Consider your audience’s reading habits
Finally, we need to consider the reading habits of our audience. Different audience groups may have different reading habits, and we need to understand our target audience, consider their reading habits, and accommodate these habits as much as possible in the design. For example, most people’s reading habits are from left to right and top to bottom. We can use this in the design to guide the audience to read information along this path.
The above is a plan for reasonable Kanban design, I hope it will be helpful to you. Remember, good design begins with understanding and ends with communication. Only by deeply understanding our target audience can we design a signage that effectively communicates our message.
1. What is a reasonable Kanban design solution? A reasonable signage design scheme refers to a design scheme that can meet user needs and improve user experience. It needs to take into account the functions, layout, color matching, font selection, etc. of the signage to achieve clear information transmission, easy to understand and use.
2. How to choose a suitable Kanban board layout? Choosing an appropriate board layout requires consideration of the content being displayed and the usage scenario. For example, for billboards with a large amount of information, you can use a partition layout to display relevant information in groups to facilitate users' search; for displaying important information, you can use a highlighted method to attract users' attention.
3. What are the commonly used signage design elements? Commonly used signage design elements include titles, logos, icons, colors, etc. The title is used to summarize the content of the board, the logo can help users quickly identify the purpose of the board or the department it belongs to, the icon can increase visual appeal and recognition, and the choice of color needs to take into account the user's emotional and cultural background, as well as with other design elements of coordination.
4. How to choose the appropriate color combination for signage? Choosing the right signage color combination requires taking into account the psychological and visual effects of color. For example, bright colors can increase vitality and attention, and are suitable for highlighting key information; warm colors can bring warmth and intimacy, and are suitable for conveying a friendly and comfortable atmosphere; cool colors can bring refreshing and professional feelings, which are suitable for For displaying technology or business content.
5. How to choose the appropriate signage font? Choosing the right signage font requires taking into account readability and aesthetics. Fonts should be legible and avoid using fonts that are too small or too decorative. At the same time, the style of the font also needs to be consistent with the overall design style of the signage. For example, for a formal and professional signage, you can choose a concise and steady font; for a lively and creative signage, you can choose an interesting and unique font.
I hope that the sharing by the editor of Downcodes can help you better understand and apply the billboard design scheme and create excellent works! Remember, good design comes from attention to detail and understanding the user.