Amazon has begun testing advertising in its new shopping chatbot Rufus, a move aimed at increasing brand and product exposure and providing users with richer shopping options. Ads will be presented based on the user's search and conversation content, and may even appear alongside Rufus-generated text to enhance the user experience. The launch of this new feature coincides with Microsoft's similar attempt in its Copilot, reflecting the trend of artificial intelligence companies exploring commercialization models under high operating costs.
Recently, Amazon began experimenting with advertising in its new shopping chatbot, Rufus. The news was revealed via a changelog posted by Amazon.
Amazon said that in the future, Rufus users will see some search-related sponsored ads during conversations. These ads will not only appear on the conversational interface, but may also be accompanied by text generated by Rufus to help users better understand the advertising content.
An Amazon spokesperson noted: “We are continually enhancing the Rufus experience and hope to help customers discover product options that are relevant to their conversations by introducing relevant sponsored ads.”
The move is reminiscent of similar attempts by Microsoft with its chatbot C opilot. With the high cost of artificial intelligence, more and more companies are looking for traditional ways to make money, and advertising is obviously an ideal choice.
Rufus' ad testing is designed to increase brand and product exposure, while also hoping to provide users with richer shopping options.
This change may affect the future of online shopping, allowing users to access more potential purchase options while enjoying chat services. For shoppers, this may be a convenient and fun experience.
Highlight:
- Amazon’s Rufus chatbot will begin testing advertising features to provide users with more relevant shopping options.
- ? Ads will be based on user searches and conversations, and may even be accompanied by chatbot text generation.
- This move echoes Microsoft's Copilot advertising experiment and shows the efforts of companies in the AI field to find profit models.
Amazon’s move may change the online shopping experience in the future. The integration of advertising can not only enhance users’ shopping choices, but also bring new revenue growth points to Amazon. However, how to balance advertising and user experience will be an issue that Amazon needs to focus on in the future.