Meta recently announced changes to how it labels AI-edited content on Instagram, Facebook, and Threads, moving the AI information label from beneath the user’s name to the post menu. The move sparked widespread discussions about content authenticity and the ability of user-identifying AI to edit content. Although this move is intended to better reflect the extent to which content uses AI, it may also make it more difficult for users to identify AI-generated content, especially for content that has been modified by AI tools rather than fully AI-generated.
Recently, Meta announced that it would be adjusting the way it labels AI-edited content on Instagram, Facebook, and Threads.
This change means that the "AI information" label regarding whether the content has been edited by AI tools will be moved from the user's name to the post menu. Previously, users could easily see this label under their name, but now they need to click on the menu to find it.
However, Meta also stated that content generated entirely by AI will still display tags directly under the user's name. This means that for content that has been modified by AI tools, it may not be easy for users to discover that AI technology is used behind it. For content generated entirely by AI, Meta will clearly identify whether it is tagged based on industry shared signals or user self-disclosure.
Meta said the change, which will begin rolling out next week, is intended to better reflect the extent to which content uses AI. As AI editing tools continue to advance, this change in label position may make users face greater challenges in identifying AI-modified content. In fact, this is not the first time Meta has adjusted AI content tags. In July this year, Meta changed the original "produced by AI" to "AI information" due to complaints from photographers to avoid misunderstandings.
This change has attracted widespread attention because in today’s social media environment, the authenticity of content has become even more important. As technology advances and editing tools become more and more powerful, when users browse content, it may be difficult to distinguish which ones have been processed by AI and which ones are purely hand-made. Whether Meta’s move will lead to wider misunderstanding and information confusion deserves our attention.
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? Meta adjusts the AI label position, the user needs to view it through the menu.
Only content generated entirely by AI will still be directly identified.
The change raised concerns about the authenticity of the content.
Meta’s decision to adjust the position of the AI tag this time is worth pondering for the industry and users. How to strike a balance between technological progress and information authenticity will be a key issue that social media platforms will continue to face and solve in the future. How to better identify and mark AI-generated content to ensure that users obtain true and reliable information will become an important issue in the future development of social media platforms.