The global smartphone market is picking up, and major manufacturers have launched new products. Honor's presence at the 100th anniversary of the Consumer Electronics Show in Berlin was particularly eye-catching. In addition to hardware products such as the Magic V3 folding screen mobile phone, Honor has also launched the world's first multi-modal personalized intelligence HONOR AI Agent, marking the mobile phone industry's move into a new stage of the "autonomous driving era". This AI agent is not just a simple tool, but a powerful assistant that can understand user intentions, automatically call relevant applications, and solve practical problems. Its value far exceeds the various intelligent functions currently on the market.
After several quarters of shipment growth, the global smartphone market has finally emerged from the downturn. This September, major brands held grand conferences one after another. Apple brought the much-anticipated iPhone 16, and Huawei launched the Mate XT. At the same time, Honor made its debut at the Consumer Electronics Show in Berlin, Germany, announcing that it would push mobile phones into the "autonomous driving era" and introduce the industry's first AI Agent intelligence.
This time the Berlin Consumer Electronics Show coincides with the centenary celebration, and Honor attaches great importance to it. With Magic V2, it won the first sales volume in the Western European folding screen market in the second quarter, bringing many new products, including the world's first 3K OLED tablet MagicPad2 and Honor's first AI PC based on the Snapdragon® X Elite platform - MagicBook Art14 Snapdragon Edition Notebook, etc.
The newly launched Magic V3 folding screen mobile phone is another masterpiece of Honor after the Magic V2. The thickness has been reduced from 9.9 mm to 9.2 mm, breaking the previous industry record for thinness and lightness. Not only is it lightweight, it is also equipped with a SLR-level Honor Hawkeye camera and Qualcomm Snapdragon 8Gen3 processor. It is equipped with a 5150mAh battery. Its performance and battery life are equally excellent. It won the best smartphone award from the world-renowned technology website Android Authority.
However, the most eye-catching thing is the HONOR AI Agent launched by Honor. The world's first multi-modal-based personalized intelligence demonstrated its powerful capabilities live at the exhibition. The staff asked the Honor mobile assistant YOYO which items are currently undergoing automatic renewal. YOYO will automatically operate, query the automatic renewal items of Alipay and WeChat one by one, and present the results to the user. The user can choose to cancel one by one or cancel all.
At first glance, this function seems simple, but the value behind it is comparable to the era of autonomous driving in the new energy vehicle industry. Since the release of ChatGPT in November 2022, the mobile phone industry has set off a wave of intelligence. Various cool functions have emerged in an endless stream, such as polishing the content input by users, converting Chinese and English recordings into text, intelligent photo editing, etc., and consumers are overwhelmed. .
However, Honor believes that these functions are just the tip of the iceberg, and there is still a long way to go before true artificial intelligence. According to the four-layer AI strategic architecture proposed by Honor, these applications only belong to the third and fourth layers. The third layer is end-side applications such as image cutout, photo rendering, and document summarization, while functions such as question and answer are manifestations of cloud AI.
Honor pursues higher-level applications: the first layer realizes cross-system and cross-device integration, and the second layer reconstructs the terminal operating system through AI to make mobile phones more and more understanding of user needs. To put it simply, the functions of the third and fourth layers are just one more useful tool, while the first and second layers mean that AI can understand user intentions, automatically call relevant applications, and truly solve problems for users.
At the show, HONOR AI Agent achieved exactly this. When a user makes a request, it can understand the intention and convert it into a specific task, decompose it and mobilize different applications to complete the task, and finally integrate the results and feed them back to the user. HONOR AI Agent is no longer an independent application, but a powerful assistant. With continuous learning and training in the future, it will be able to complete more tasks.
Honor demonstrated not only its technical strength at the Consumer Electronics Show in Berlin, but also its exploration and leadership of the future development direction of smartphones. The emergence of HONOR AI Agent heralds a new stage in the process of mobile phone intelligence, bringing users a more convenient, efficient and intelligent experience. We look forward to Honor continuing to innovate and bring us more surprises in the future.