If you have thought about what kind of website you want to make and what kind of content the website will display. So how should we make a website promotion plan next? Let me tell you about the implementation steps, specific methods and details of website promotion. You must first understand the website and its users. The main purpose of online promotion is to bring effective users and traffic. To attract users, you must first analyze user psychology and user habits, and look at what your website can do to retain users from the user's perspective; how to keep users coming for a long time.
1. Analyze website positioning
The positioning of the website is a guiding direction for website promotion. After positioning the website, you can know what type of people the website is built for.
2. Analyze user needs
User needs simply put, what benefits can users get from you.
3. Analysis of user gathering places
Which other websites are the user groups for which the website is used to? What is the purpose of going there? What kind of problems do they solve by going to that website? Is the website a potential competitor of your own website? Another important thing is to find a more suitable place for website promotion and do some corresponding soft articles or forum-type promotion.
4. How to attract users and make them interested in the website
Promote and develop the strengths and core competitiveness of your own website, and use these advantages as a focus for website promotion to attract users.
5. Analyze existing website data
When doing website promotion, data analysis is very important. How to promote the website; what methods to use for promotion; all need to be analyzed first: statistical data of the website; analysis of search engine inclusions; analysis of recent popular content; division of labor for promoters; for example: there are few search engines, is it due to insufficient weight or inclusion? Insufficient volume; what are some of the fastest-rising keywords recently (pay attention to: top.baidu.com search rankings); problems with division of labor in department personnel arrangements; some shortcomings in existing website promotion, etc.
6. Analyze the deficiencies in various aspects of the website
What aspects of the website can be improved are also worth noting for promotion. Optimizing the website from technology to content will also be helpful to traffic. For example: whether the page is static, whether the title is more in line with netizens' practical search engine habits, whether tags are added correctly, whether keyword links are added, etc.