Ordering food may change forever in the future! Yum Brands, the parent company of Taco Bell, is actively exploring the application of artificial intelligence technology in the fast food field. They have tested the voice AI system in more than 100 Taco Bell drive-thru stores in the United States and plan to roll out this technology to hundreds of stores by the end of this year. This technology is designed to reduce employee burden, improve order accuracy, shorten customer wait times, and ultimately increase profitability. The endeavor is not without risks. Results from AI applications in the fast food industry have been mixed, with McDonald's withdrawing plans while Wendy's expressed satisfaction with the test results. Let’s wait and see whether AI can successfully change the future of the fast food industry.
Can you imagine? The next time you order at the Taco Bell drive-thru, the person you might be communicating with isn’t an employee, but an AI!
Yum! Brands, the parent company of Taco Bell, has been testing "voice AI" technology in more than 100 Taco Bell drive-thru stores in the United States. According to the plan, this technology will be rolled out to hundreds of Taco Bell stores by the end of this year.
Note: Image from Taco Bell
Yum! Brands believes that using this AI technology has many benefits. It can reduce the workload of employees, make orders more accurate, and shorten waiting times. Of course, the ultimate goal is for Taco Bell, Yum Brands and franchisees to make more money.
However, the fast food industry has conducted AI experiments with mixed results. Wendy's was pleased with its test, but McDonald's recently withdrew its plans. You know, there are more than 7,400 Taco Bell stores in the United States, and the scale of this promotion is relatively small. Moreover, this original test has been conducted in more than 100 stores for about two years.
In addition, Yum! Brands has also brought voice AI to five KFC restaurants in Australia.
Highlights:
?Taco Bell’s parent company plans to introduce “voice AI” technology to hundreds of stores by the end of the year.
? The results of AI experiments in the fast food industry are mixed. McDonald's has withdrawn its plan, but Wendy's is satisfied.
? There are many Taco Bell stores in the United States. This promotion is small in scale. The test has lasted for about two years, and the technology has also been extended to KFC in Australia.
Yum Brands' AI exploration is a microcosm of the fast food industry's embrace of the technological wave, and its success or failure will have a profound impact on the entire industry. In the future, it will take time to verify whether AI can truly change our ordering experience.