Meta recently launched Instagram’s new AI tool “AI Studio” in the United States, allowing users to create personalized AI images and interact more deeply with fans. This marks another major progress in the integration of social media and artificial intelligence technology. AI images can not only reply to comments, but also chat with users in real time like an "avatar", improving the efficiency of communication between creators and fans. Meta’s move is intended to compete with other AI chatbot platforms and provide creators with more powerful fan engagement tools.
Recently, Meta announced that Instagram users in the United States will be able to use a new tool called "AI Studio" to create their own AI images. The move is designed to help creators and businesses better engage with fans, with AI avatars able to communicate directly with people in chat and reply to comments as if they were their "avatar." Users can start a new "AI Chat" through Instagram's web page or directly in the App.
As mentioned on Meta’s blog, creators can customize the AI image based on their Instagram content, including topics to avoid and links they wish to share. In addition, creators can turn on AI’s auto-reply feature and indicate which specific accounts can interact with them. Imagine that with such an AI assistant, creators can still communicate with fans when they are busy.
It is worth mentioning that AI Studio can not only create AI images similar to users, but also generate new AI characters, which can be used in various applications of Meta. Meta's move comes as it competes with startups such as Character.AI and Replika, which have attracted users to interact with themed chatbots and even develop feelings for them.
In previous attempts, Meta had some celebrities create AI avatars, but the approach was to have them use different names and personalities. The reason why Meta took this approach at the time was that it was worried that these AIs might make inappropriate remarks on behalf of celebrities. Although AI studios have some controls built into them, generative AI is inherently uncertain.
In order to deal with these risks, Meta stated that all AI images will be clearly marked on the platform to ensure that users can clearly identify them. The process of AI creation is also detailed in a manual for creators. Creators need to clearly list topics that the AI will not engage in discussion, such as questions like “Should I invest in cryptocurrency?”
In the future, we can expect to see more and more AI images on Instagram, and the launch of AI Studio will undoubtedly bring new changes to the interaction between users and creators.
Highlights:
- Meta launches “AI Studio” on Instagram, allowing users to create their own AI images.
- ? AI images can chat with fans and reply to comments, improving user interaction experience.
- Users can customize the content and interaction of AI, Meta strives to compete with other AI chatbot platforms.
All in all, Instagram's AI Studio provides users and creators with an unprecedented new way to interact, and its development deserves continued attention. In the future, the application of AI in social media will be broader and deeper, bringing more possibilities.