The Paris 2024 Olympic Games is about to kick off. Google, together with NBCUniversal and the United States Olympic and Paralympic Committee, will apply advanced Gemini AI technology to Olympic broadcasts for the first time, bringing an unprecedented viewing experience to global audiences. This cooperation not only covers AI commentary, personalized event reviews, etc., but also positions Google as the official AI sponsor of the US national team, demonstrating its leading position in the field of artificial intelligence and its emphasis on sports events. This innovative collaboration will redefine the future of sports broadcasting, providing viewers with a more personalized, interactive and immersive viewing experience.
As the Paris Olympics approaches, Google's Gemini AI technology will make its debut at the Paris Olympics, working with NBCUniversal and the United States Olympic and Paralympic Committee (USOPC) to integrate AI technology into event broadcasts. Google not only provides AI commentary, but also becomes the official AI sponsor of the U.S. national team.
NBC has previewed the launch of personalized daily game recaps generated by AI, narrated by an AI version of sports commentator Al Michaels. Viewers can set up a personalized Olympic review in the Peacock app, select the type of sport they are interested in, and receive customized event highlights every morning.
NBCUniversal created the "Explaining the Olympics" section to demonstrate how AI can be used to conduct Google searches, quickly answer viewers' questions about game content, and expand influence through social media.
Comedian Leslie Jones will serve as NBC's "Chief Super Fan Commentator", using the Gemini AI model to learn new sports and conduct interesting interactive conversations with the AI to bring behind-the-scenes stories and anecdotes to the audience.
Using applications such as Google Lens, Circle to Search, and Google Maps, combined with immersive views and Gemini, Olympic and Paralympic athletes will explore the scenery of Paris in social videos and promotional videos, and online users can also "cloud tour" Paris.
In addition, the 3D real-life function of Google Maps will display the iconic Olympic venues in Paris during the Olympic broadcast, giving viewers an immersive viewing experience.
This cooperation not only demonstrates the combination of innovative technology and high-quality content, but also heralds the future trend of sports event broadcasting and reporting. Through AI technology, viewers will enjoy a more personalized and interactive viewing experience.
Through the application of Google Gemini AI, the Paris Olympic Games will become a model of the perfect integration of technology and sports, bringing a technological and immersive Olympic feast to global audiences, and setting a new benchmark for future sports event broadcasts. We look forward to AI technology playing a greater role in future Olympic events and bringing more surprises and innovations.