WeChat Coral Security issued an announcement announcing a severe crackdown on illegal activities that use AI technology to imitate celebrities for marketing. Recently, the use of AI technology to forge celebrity images for marketing has been increasing, seriously disrupting the order of the online environment and harming public interests. In order to safeguard the security of the platform and the rights and interests of users, the WeChat team took quick action and carried out special governance.
WeChat Coral Security recently issued an announcement, emphasizing the platform’s determination to crack down on the use of AI technology to counterfeit celebrities for improper marketing. The announcement mentioned that WeChat is committed to creating a safe, healthy, and green online environment. In response to the recent phenomenon of using AI technology to impersonate celebrities for marketing, WeChat has taken quick action and seriously dealt with a number of violations.
According to the announcement, WeChat combined user reports and clues discovered during daily inspections to carry out special management of the use of AI to impersonate celebrities for improper marketing and maliciously gain traffic. So far, WeChat has dealt with a total of 532 pieces of illegal content and closed 209 related accounts.
WeChat stated that in the future, it will continue to increase its crackdown on illegal activities such as "using AI to imitate celebrities for marketing and publicity" and improve its technical governance capabilities to maintain a good ecosystem of the platform. At the same time, WeChat also calls on users to consciously abide by laws, regulations and platform rules, and jointly maintain a clear and orderly online environment. Regarding the use of AI synthesis technology to generate illegal content, WeChat encourages users to provide clues so that the platform can more effectively combat such behavior.
Through these measures, WeChat hopes to build a healthier and orderly online space.
This action by WeChat demonstrates its determination to maintain the security of the online environment and also provides an effective reference for other platforms. Through a combination of technical means and user reports, WeChat has effectively cracked down on AI counterfeit marketing behaviors and made positive contributions to creating a clear cyberspace. In the future, we expect more platforms to actively participate and jointly build a safer and healthier network environment.