Giant Network released the "Qianying" audio game generation large model at the 2024 China Game Industry Annual Conference, marking its important progress in the field of AI games. "Qianying" consists of two large models, YingGame and YingSound. The former focuses on open world game video generation, and the latter is responsible for video dubbing. This move aims to lower the threshold for game development, allow more people to participate in game creation, and realize Chairman Shi Yuzhu’s vision of “everyone can develop games”. This is not only Giant Network’s exploration of the application of AI technology, but also an innovative attempt at the development model of the game industry.
At the 2024 China Game Industry Annual Conference held today, Giant Network released the "Qianying QianYing" audio game generation large model, which consists of the game video generation large model YingGame and the video dubbing large model YingSound, aiming to reduce the gaming The development threshold allows ordinary people to easily create games.
YingGame is a large video generation model for open world games, jointly developed by Giant Network AI Lab and Tsinghua University SATLab. This model claims to realize the interactive control of various character movements for the first time. Users can customize the game characters and have better game physics simulation characteristics. This means that users can control game characters like a "director" to create more vivid and interactive game scenes.
Used in conjunction with YingGame is YingSound, a large video dubbing model independently developed by Giant Network. This model was jointly developed by Giant Network AI Lab, Northwestern Polytechnical University ASLP Lab and Zhejiang University. It supports the generation of sound effects from video or video text combination. YingSound has time alignment and video semantic understanding capabilities, and can generate multiple types of sound effects for various types of videos end-to-end, covering real scene videos, animation videos, game videos, etc., and has the ability to generalize to diverse application scenarios. This means that the sounds in game videos are no longer simple background music, but complex sound effects that perfectly match the picture and are more immersive, injecting "soul" into the gaming experience.
At the beginning of this year, Shi Yuzhu, chairman of Giant Network, proposed that the company is exploring the creation of an AI game incubation platform, aiming to lower the threshold of game development and allow game enthusiasts without programming or development backgrounds to realize their own creativity, allowing ordinary people to Games can also be developed. The release of the "Thousand Shadows" large model is undoubtedly an important step in this dream.
Shi Yuzhu also said in April last year that AI can be used as an auxiliary tool in art and programming during the game development stage to improve efficiency and save manpower. But he believes that the real essence of "game + AI" lies in game planning. He pointed out that AI can help planners quickly find the best values, which is more accurate and efficient than manual perception.
It is reported that Giant Network achieved operating income of 1.427 billion yuan in the first half of 2024, a year-on-year decrease of 1.13%; net profit attributable to the parent company was 718 million yuan, a year-on-year increase of 8.16%; net profit after non-attribution to the parent company was 884 million yuan, a year-on-year increase of 27.92%. Against the backdrop of increasingly fierce competition in the gaming industry, Giant Network is actively deploying AI technology, which may bring new growth points.
The release of the "Qianying" large model not only demonstrates the strength of Giant Network in the field of AI technology, but also brings new imagination space to the entire gaming industry. AI-powered game creation may really make the dream of “everyone can develop games” a reality. In the future, we may be able to see the emergence of more innovative game products driven by AI, bringing players a more colorful experience.
The release of the "Qianying" large model heralds changes in game development methods. The application of AI technology will further promote the innovation and development of the game industry, bring a richer game experience to players, and also add new opportunities to the future development of Giant Network. motivation.