Li Xiang, CEO of Li Auto, will return to the public eye in the near future, attracting widespread attention. He will interact with netizens through a 30-minute live broadcast at 8pm for three consecutive days from December 25th to 27th. The program will focus on three core issues, including whether car companies can get involved in the field of AI, Li Auto's strategic layout in intelligent driving, and Li Xiang's personal reasons for buying a Ferrari. This program is Li Xiang's first public appearance after a long period of silence, and his personal car purchase behavior has also aroused heated discussions.
Li Auto officially announced that it will broadcast Li Xiang’s dialogue program at 8 o’clock for three consecutive nights from December 25 to 27. Each program will last 30 minutes. Li Xiang will respond to three focus issues that netizens are concerned about in the program: Cars Whether the company can do AI, Li Auto’s understanding of the field of intelligent driving, and his personal reasons for buying a Ferrari.
It is reported that last month, someone came across Li Xiang at the Vehicle Management Office to register his newly purchased Ferrari 296, which attracted widespread attention.
It is understood that Li Xiang himself is a car enthusiast, especially fond of performance models. He has purchased many well-known models, including McLaren MP4-12C, Golf GTI, BMW 328im and BMW X5M. The Ferrari 296 was not purchased for personal use only, and the specific reasons will be revealed in the dialogue program.
The public has expressed strong interest in this and is looking forward to Li Xiang's response on the show.
Through this live broadcast, Li Xiang will have the opportunity to directly respond to public questions and further enhance brand image and user stickiness. I believe these three conversations will bring rich information and unique perspectives to the majority of netizens. Looking forward to Li Xiang’s wonderful performance in the show!