In 2008, SNS communities quietly emerged, and several representative vertical SNS communities suddenly became everyone's focus. "Kaixin.com" represented by white-collar workers in the company, "Ai Gathering" "5G" and "Colleagues" represented by people in the Internet industry, and "On Campus" represented mainly by students, are all relatively mature. SNS communities with relatively active users.
2008 has finally passed, and almost two months have passed since 2009. Many friends in the industry call 2009 the year of the SNS community. Everyone is saying that there will be many vertical SNS communities this year.
Since most members in SNS register with real information, including name, work industry, and even their work unit, many network promotion practitioners also regard the SNS community as a very important promotion platform. Who is theirs? The potential user group and the benefits that being friends with whom will bring to you will be clear at a glance with this registration information. The author is also one of them. I also did some promotion in the SNS community. The author will talk about how to get the maximum benefit from promotion in SNS community:
1. SNS community selection and registration information filling:
The choice of SNS community must be based on the theme content of your company's products or website. There are not many requirements on this issue. The main thing is to pay attention to filling in the registration information. Many friends in the same industry like to use the name of the company and the company's LOGO to register as users, saying that the effect will be better. In fact, the author personally feels that not only the effect is not good, but it will also cause resentment to others. Just like If you register on BBS with the same ID, it will not only arouse the resentment of members, but also attract the attention of administrators and increase your suspicion of advertising. Another point is that when you apply for friends, once people see your information, they will not be willing to easily pass your friend application. In SNS communities, without interaction with friends, there will be no good promotion effect. The author still feels that it is better to use your own true information when registering. Even if you use false alarm information, do not use company information to register.
2. Maximize the number of friends you can apply for and interact with more friends:
One of the biggest features of the SNS community is the number of friends. The more friends you have, the better your promotion effect will be. After passing the registration and completing your personal information, you need to start applying to add friends. Generally, websites will provide some Active members prompt you to add them as friends, and members in the industry are recommended for you to add as friends based on the information you fill in. These two groups of people are the first to be added. After adding, you can go to the administrator's homepage and try to add more friends as soon as possible. After you have a certain number of friends, interact with them in a timely manner to increase each other's impressions. For example, take the initiative to reply to your friends' blogs every day, share your friends' photo albums, etc. You should also frequently update your mini blog or mood. The purpose is to increase your exposure in front of your friends.
Three commonly used promotion methods in SNS communities:
1. Log promotion. This method is commonly used by everyone, that is, publishing the soft articles used for promotion in the log for all users to read. After the blog is published, it is best to communicate with your friends and ask them to help share it. Only in this way can you get more readers and the natural effect will be better. Some SNS communities are better at this. After publishing a log, they can remind friends to pay attention. After the log is published, it can be shared by friends to the maximum extent. The premise is that you have to interact and communicate with your friends.
2. Mini blog. Use a mini blog to publish some timely information about your products or website every day. It is simple and clear. Can be replaced multiple times a day. Or publish information in the form of Q&A, which is very similar to the method of promoting Q&A websites. For example, ask yourself how the XX product is, have any friends used it? Or what interesting content does the XX website have? etc. Ask your friends to take the initiative to answer, and try to describe the answer as attractively as possible.
3. Photo album promotion, create your own personal photo album, and upload some pictures of the company's products to your own photo album. Or upload the latest pictures on the website that can cause widespread dissemination, such as some interesting spoof pictures from the "CCTV Fire" some time ago, and process them yourself to get information about your own website or products. This effect will also be very good.
4. Promotion method by writing moods and replying to friends' logs. Many SNS communities have the "mood" function, which means posting your mood on the day or at that time on the website. You can also use this to put some of your own feelings related to promotion. Publish the information. Or when replying to a friend's blog, when appropriate, reply with information about your own products or website.
5. Video and website sharing promotion method. When I used to promote sports websites, I often used this method. That is to say, use the sharing function of the SNS site to share some timely content or videos from your website. The effect is still very good, but everyone should be careful not to share the URL at the same time, which will also cause the administrator's dissatisfaction. It’s best to share one or two at a time and share multiple times.
6. Private messages, greetings, and messages from friends. In fact, these can also be used for promotion. It just depends on how you master and use the functions that SNS websites have.
Finally, these methods are actually very simple. As long as everyone summarizes them carefully and does it seriously, even the simplest methods will have good results.
Author: Peng Hongwei (wandering around phw) Internet promotion exchange group 76755358
The article was published on Peng Hongwei's Internet promotion blog www.penghongwei.com (please keep it for reprinting)