MWC 2024 World Mobile Communications Conference came to an end in Barcelona. This conference gathered many technology companies around the world and became an important platform to showcase the latest scientific and technological achievements and future development trends. Chinese companies actively participated, demonstrating their confidence and determination to revitalize the European market, especially in the commercial implementation of 5G-A and the application of generative AI technology. During the conference, generative AI technology became one of the hot spots that received the most attention, with major manufacturers demonstrating their latest achievements and application cases in this field.
MWC 2024 is a stage for major companies and manufacturers to showcase their technical capabilities. Chinese brands showed their determination to revitalize the European market at MWC 2024. Generative AI technology became a hot topic at the exhibition. Huawei, ZTE and other manufacturers demonstrated 5G-A commercial implementation scenarios. MediaTek and Qualcomm demonstrate AIGC technology progress. Mobile phone brands such as Honor, OPPO, and ZTE have launched generative AI functions. Smartphone shipments in the European market declined.All in all, MWC 2024 not only showcases the latest advances in the technology field, but also reflects the fierce competition in the global market. The positive performance of Chinese companies at the conference indicates that they will play a more important role in future global technology competition. The current decline in smartphone shipments in the European market has also brought new challenges and opportunities to major manufacturers.