Morgan Stanley's analysis report on Apple's future development direction pointed out that Apple's cancellation of the electric vehicle project may make it focus more on high-tech fields such as artificial intelligence. Although this move may affect the company's operations in the short term, in the long term, the shift to the field of artificial intelligence may bring new growth points to Apple. The report gave Apple an "overweight" rating and predicted its target price would reach $220. This report analyzes Apple's financial data and market trends in recent years, and provides an outlook for Apple's future strategic transformation.
Morgan Stanley said Apple's cancellation of its electric car project could lead to an increase in the importance of areas such as artificial intelligence. The bank gave Apple an "overweight" rating and its latest target price was $220. Apple is reportedly spending $1 billion annually on the project, which could also increase the company's operating leverage. Analysts pointed out that Apple's gross profit margin has increased by about 230 basis points over the past three years, but its operating profit margin has remained flat.Morgan Stanley's report provides investors with a reference for Apple's future development strategy, and also reflects the market's optimism about the development prospects of artificial intelligence technology. How Apple will achieve breakthroughs in the field of artificial intelligence in the future deserves continued attention.