Apple's 2024 annual shareholder meeting has attracted much attention under the impact of the artificial intelligence wave. This conference focused on Apple’s strategic layout and future development plans in the field of generative artificial intelligence, and discussed the huge potential of AI technology in improving productivity and solving practical problems, as well as how Apple integrates AI technology into its product ecosystem. middle. This conference also reviewed proposals related to corporate governance and triggered discussions on the ethics of AI technology application.
This year’s Apple shareholders meeting is particularly important in the context of the large-scale application of AI. Cook said that the company is investing heavily in generative artificial intelligence and believes that AIGC will bring transformative opportunities such as productivity improvements and problem solving. Apple products are all driven by AI, including hand tracking, heart rate alerts and other functions. Cook believes that Apple chip-powered Macs are very powerful artificial intelligence machines. The shareholders meeting approved the reelection of the board of directors and executive compensation, and rejected proposals for disclosure of the use of AI and ethical principles. A Bank of America survey shows that AIGC will bring about a strong iPhone update cycle, and it is expected that smartphones will usher in updates and upgrades in the next two years. Consumer sentiment on the Vision Pro shows price remains a major hurdle.All in all, Apple's active layout in the field of AI and the attitude shown at the shareholder meeting indicate that AI technology will play a more important role in Apple's products and services in the future. However, challenges regarding AI ethics and consumer acceptance remain and require continued attention and resolution.