iQiyi’s fourth quarter and full-year financial reports for 2023 were released, showing changes in revenue and net profit. The financial report and management conference call revealed iQiyi’s development strategy for 2024: to achieve high-quality growth and focus on content creation, technology upgrades and new business development. The company actively embraces artificial intelligence technology, especially in the field of generative AI, and cooperates with top technology companies to improve the efficiency of film and television production.
iQiyi released its fourth quarter and full-year financial reports for 2023, with changes in total revenue and net profit. The company's management pointed out in the conference call that the main goal in 2024 is to achieve high-quality growth, while focusing on content development, intelligent production system optimization and new business exploration. In terms of generative artificial intelligence technology, iQiyi actively invests in and cooperates with top technology companies to apply it in film and television production to improve creative efficiency. In response to market competition, iQiyi emphasizes the importance of continuing to provide high-quality content, focuses on innovation and efficiency, and plans to increase the number of head projects.All in all, iQiyi demonstrated its strategic direction in responding to market competition and technological changes in its financial report, and its future development deserves attention. Continuously improving content quality and technological innovation capabilities will be the key for iQiyi to remain competitive.