Apple recently announced the end of its decade-long car-making plan, a news that has attracted widespread attention. Shifting to the field of generative AI means that Apple will shift its strategic focus from automobile manufacturing to artificial intelligence technology development. This move may result in nearly 2,000 automotive team employees facing the possibility of internal transfers or layoffs. Despite this, Apple's stock price rose slightly, indicating that the market is cautiously optimistic about Apple's strategic change. Tesla CEO Musk’s public celebration also hinted at the impact of this incident on the competitive landscape.
Apple has announced the cancellation of its decade-long car-building plan and will instead invest in generative AI. Nearly 2,000 employees in the automotive team may be transferred internally or laid off. Apple shares edged up 0.81%. Tesla CEO Musk celebrates. Apple had envisioned making fully autonomous electric cars, but faced market problems. Apple CEO Cook said that generative AI is an opportunity for Apple, and plans to provide generative AI functions by the end of 2024.Apple gave up its car-building plan and turned to the field of AI. This strategic adjustment will have a profound impact on the company's future development and also provide new thinking directions for other technology companies. Cook’s confidence in generative AI indicates that Apple will invest more resources in the field of AI, and its future development is worth looking forward to.