Match Group spent US$20 million to purchase 1,000 ChatGPT licenses from OpenAI, aiming to improve the user experience of its dating application. This move marks the dating app industry’s active embrace of artificial intelligence technology and heralds a dramatic change in the dating experience in the future. Through AI technology, Match Group plans to optimize user profile creation and matching algorithms, striving to provide users with more accurate and efficient matching services, and improve user satisfaction and platform activity. This investment also reflects Match Group’s confidence in AI technology to improve user experience and drive business growth.
Match Group reached an agreement with OpenAI to obtain 1,000 ChatGPT licenses and plans to invest US$20 million in AI. AI will enhance the dating app experience, including profile creation, matching capabilities, and more. Match Group expects to improve and innovate products through AI technology in 2024.
By integrating ChatGPT technology, Match Group will further improve the intelligent matching system of its dating application, thereby improving the efficiency of users in finding their ideal partner. It is expected that in 2024, we will see significant improvements in user experience for Match Group’s apps, which will have a profound impact on the entire dating app market. This investment also shows Match Group’s confidence in the huge potential of artificial intelligence technology in future development.