This article analyzes Bytedance’s actions in the AI field, especially Bytedance’s response strategy after OpenAI released the Sora model. The article pointed out that ByteDance has felt a sense of crisis internally and is actively responding to the increasingly fierce competitive environment by adjusting personnel and strengthening the research and development and application of AI technology. This reflects ByteDance's keen insight into the development trend of AI technology and strategic layout adjustments, as well as the company's senior management's emphasis on future development directions.
OpenAI released Wensheng video model Sora, which attracted ByteDance’s attention. Zhang Nan was transferred to editing and applying AI technology to video creation. ByteDance has deployed a variety of products in the AI field, but it has not yet formed a clear advantage. Liang Rubo, CEO of ByteDance, expressed his sense of crisis about the company falling into mediocrity and emphasized the need to strengthen the research, development and application of AI technology.
ByteDance’s layout and response strategies in the AI field deserve attention. Its future development direction and market competitiveness will be affected by its investment and results in the research and development and application of AI technology. Whether it can successfully meet the challenges will determine its position in the future AI industry.