Knorr used AI technology to launch personalized New Year’s Eve dinner recipes, which is a very creative marketing strategy. By integrating the user's surname into the recipes, exclusive recipes and blessings were created, which greatly enhanced user participation and interest, and attracted widespread attention and praise. This kind of personalized customized service not only meets people's expectations for the New Year's Eve dinner, but also reflects Knorr's emphasis on user experience and its unique understanding of traditional festivals.
Knorr uses AI technology to generate personalized New Year's Eve dinner recipes, incorporates the user's surname into it, and provides exclusive recipes and blessings. This marketing method increases fun and user participation, and has gained widespread attention and recognition.
This innovative marketing initiative by Knorr provides a good reference for other companies and also indicates that personalized customized services will become an important marketing trend in the future. This user-centered marketing model will definitely promote a closer connection between enterprises and consumers, and ultimately achieve mutual benefit and win-win results.