The rise of Google's Gen-AI search engine is profoundly changing the field of search engine optimization (SEO). With a market share of 84%, it heralds a comprehensive revolution in SEO strategies. This article will take an in-depth look at the impact of Gen-AI search engines on SEO, and how brands can adjust their strategies in the coming changes to cope with the challenges and opportunities brought by this powerful emerging force.
The latest research points out that Google’s Gen-AI search engine currently occupies 84% of the search market, reshaping the search engine optimization landscape. Although not yet fully rolled out, the industry is already feeling the impending change, and brands are reshaping their SEO strategies to accommodate the potential impact. Google plans to fully launch the Gen-AI search engine in December 2023, but there are still doubts about advertising monetization, and brands need to carefully consider reshaping their image.
Facing the new challenges brought by Gen-AI search engines, brands need to actively adjust SEO strategies to adapt to new algorithms and user behaviors. Only by planning early can you stay invincible in future competition. This requires not only technological innovation, but also a deep understanding of user needs. The era of Gen-AI search engine has arrived, seize the opportunity and meet the challenge.