This article explores why CNET's sale was blocked. CNET’s parent company, Red Ventures, has been trying to sell the technology website. However, the scandal of insufficient disclosure of AI-generated articles that broke out in January 2023 seriously damaged CNET’s reputation and made the sale extremely difficult. In addition, macroeconomic factors such as a downturn in the advertising market and rising interest rates further exacerbated the difficulty of selling. This incident highlights the importance of transparency and responsibility in the application of AI technology.
CNET's owner, Red Ventures, has been trying to sell the technology site, but the AI scandal has negatively impacted the site's reputation, making a sale difficult. In January 2023, CNET failed to fully disclose when using artificial intelligence to generate articles, leading to an apology and correction after the scandal came to light. The scandal has had a negative impact on CNET's reputation, and coupled with problems such as a slowing advertising market and rising interest rates, it is difficult to sell the site.The case of CNET's blocked sale provides a warning to other companies when using AI technology, emphasizing the importance of information transparency and risk management. The rapid development of AI technology applications requires companies to pay more attention to ethics and social responsibilities while pursuing efficiency.