I have been doing online promotion for 2 months. I believe everyone has a deeper understanding of SEO and other things than I do. It's no better than playing tricks here.
Let me briefly talk about my experience in using soft article promotion during my time in the company.
There are two types of soft articles:
1. Soft article that gets straight to the point:
This type of soft article directly promotes the business of one's own website and is not very readable. Netizens in need may take a look. For example, the article introduces information about group buying at the Chongqing Second-hand House Autumn Fair. If I were considering buying a second-hand house, I might pay attention to it. However, this kind of soft article lacks vitality and is the ability to spread automatically. Even if interested people read it, I will definitely not reprint it, because today's netizens are not stupid and can tell that this is a soft article. But such direct soft articles often have a driving force for the website's business. For example, when I wanted to buy a second-hand house, I decided to buy it because I read an advert. The article clearly stated how much cheaper second-hand houses at this year’s Autumn Fair would be through group buying, so I entered the website to participate in the group buying business.
Example:
In October 2008, the company's Xiyangyang Real Estate website launched a second-hand house group purchase activity for the Autumn Real Estate Fair. The soft article went straight to the point and introduced the website's event details and registration methods for the Autumn Fair group purchase. After writing the soft article, I went to a Witkey website and posted a posting task with 400 cash. The activity lasted for 7 days, and a total of 4,000 posts were issued, of which 2,000 were valid posts. According to website statistics, 47 people participated in the group purchase registration. As we all know, real estate is a hugely profitable industry. You can imagine how much profit these 47 people can generate for the company.
The original text of the soft article is as follows:
http://www.xyyhouse.com/advisory/html/1234945367671.html
The advantages of naked advertising are: direct targeting to netizens;
The disadvantage is: the article does not have the ability to spread.
2. Uncoverable soft copy:
The typical feature of this type of soft article is that it does not directly introduce the business of your website, but your business plays a certain role in the article. For example, take the pornographic photos scandal in 2008. For example, if you opened a Taobao store to sell cameras, you would use the time of the pornographic photos scandal to hype it up a bit, and then you would publish it. You can write an article about Edison Chen being involved in the pornographic photos scandal, and it must be mentioned that when Edison did XXX things, he used a certain brand of camera. This article is of course describing the pornographic photos scandal, but it is mentioned here. Many people will search for and buy mobile phones of this brand. This is a kind of hidden soft article. The summary of soft articles that do not show any traces is this: (1) It does not look like soft articles, which makes it easier for people to accept. (2), it is very readable and entertaining, and everyone reprints it one after another.
Example:
Since I haven't graduated yet, I know almost zero about real estate. Therefore, it is impossible to write high-quality and valuable soft articles. But just master the concept of invisible soft copy. Of course, I admit that there is something unkind here. I select excellent real estate articles with few reprints, slightly modify them, and integrate them into my own website to turn them into my own soft articles.
I incorporated the following sentence into the post "A Common Man Has Something to Say About Real Estate Issues":
"As for the issue of housing prices this year, I advise everyone to read the articles on Chongqing's housing prices in 2009. They are quite insightful. Want to buy a house? Be more patient!"
I first published this article on Focus Real Estate, and it was recommended to the top by the editor as expected. Now this article has been viewed 150,000 times.
Readers may not understand yet, but what does this have to do with my website?
Haha, let me tell you.
"The community has something to say" is a column under my website. Now there are as many as 40 IPs that come to the website by searching for the keyword "the community has something to say". This is also a big gain for me.
Of course, the premise is that I must rank first in Baidu and Google for the keyword "community has something to say".
A few days ago, I revised an article called "Longhu Late Stage: One person is ignorant, the whole army is ignorant?" and added a relevant link to the website, which was pinned to the top of the Chongqing Tianya section and brought a lot of traffic.
Everyone must have the ability to associate, that is, when seeing a good article, the first thing that comes to mind is how to turn this article into a soft article. It’s up to you to make use of great articles.
A common man has something to say about real estate issues
http://blog.focus.cn/group/blogforum_detail.php?blog_id=22068836&msg_id=160786515
Late stage of Longhu: If one person has no wisdom, the entire army will have no wisdom?
http://bbs.classic023.com/thread-210553-1-1.html
The characteristic of invisible soft articles is that they have strong communication power, but the characteristic of hidden soft articles is that the advertisement is not obvious.
Finally, add a link to your blog,
http://www.51chc.cn/
I just started a blog using free space!