In the context of the gradual fading of domestic traffic dividends, how companies seek new growth points has become the focus of the industry. Youzan CEO Bai Ya pointed out that brand retailers should change their strategies and reduce their reliance on traffic, and instead focus on increasing the repurchase rate of old customers and content marketing to obtain new user growth. He also emphasized the important role of artificial intelligence in retailers' digital transformation, believing that AI can provide decision-making, execution and supervision systems to help enterprises achieve efficient operations. In addition, platforms also need to actively explore new application scenarios and business models to adapt to market changes.
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Youzan CEO Bai Ya said that as domestic traffic growth slows down, brand retailers should reduce their reliance on traffic and instead focus on increasing the repurchase rate of old customers and gaining new user growth through content marketing. He believes that AI can help retailers carry out digital transformation by providing decision-making systems, execution systems and supervision systems. At the same time, the platform must also seize emerging application scenario opportunities and conceive new business models.
White Crow’s perspective provides valuable strategic guidance for brand retailers in the current market environment, emphasizing the importance of customer relationship management and content marketing, as well as the key role of artificial intelligence in digital transformation. In the future, companies need to actively embrace AI technology and explore new business models to achieve sustainable development in a highly competitive market.