Samsung Electronics has ambitiously announced that it will become a leader in on-device artificial intelligence by 2025. However, achieving this goal faces many challenges. This article will analyze Samsung’s layout, advantages and shortcomings in the field of artificial intelligence, and explore the feasibility of achieving this ambitious goal. Samsung’s AI strategy mainly relies on its Galaxy series of mobile phones to improve user experience by integrating external technologies, such as Google’s AI technology. But this also exposed Samsung's shortcomings in core AI technology research and development, and there is a gap between its "undisputed leader" goal.
As competition in the technology industry becomes increasingly fierce, Samsung Electronics' senior leaders stated in their New Year's speech that they aim to become the undisputed leader in device artificial intelligence (AI) by 2025. However, this ambitious declaration raises questions about whether Samsung is hypnotizing itself and that its strength and progress in the field of AI are not enough.
Samsung's layout in AI began with the Galaxy S24 series launched last year, which used AI as a core marketing strategy for the first time, and subsequently launched new devices such as Galaxy Z Fold 6 and Flip 6, further expanding its AI capabilities. The upcoming Galaxy S25 series will also add more AI innovations. However, although Samsung has launched some AI capabilities on the market, it has not developed its own powerful AI models, making its AI strategy inadequate.
First of all, Samsung's Galaxy AI is actually a hybrid of multiple technologies and relies on Google's technical support. For example, the “Circle to Search” function used on the Galaxy S24 Ultra relies on Google’s AI technology. In addition, the Galaxy S25 may be equipped with Google's Gemini Advanced, which shows Samsung's shortcomings in AI technology and its reliance on external partners also shows that it is not yet truly competitive.
Secondly, although Samsung was an early company in promoting AI applications on mobile devices, it is not the only player in the market competition. Google is also vigorously developing AI on its Pixel phones and Android systems, and Apple has also launched Apple Intelligence on its iPhone, presenting a more advantageous vision. Apple's AI system can provide better privacy protection and data processing on user devices, while Samsung's Galaxy AI is significantly inferior in this regard.
Finally, it may take years of hard work for Samsung to achieve its ambitious goals in the global AI competition. Relying on partners' AI technology and simply selling devices that can run third-party AI programs simply cannot meet the criteria for becoming an "undisputed leader." To gain a foothold in the future AI market, Samsung needs to independently develop more advanced AI technology instead of just relying on the achievements of other technology giants.
All in all, Samsung has great ambitions in the field of AI, but its current strength is not enough to support its goals. To achieve the status of "undisputed leader", Samsung needs to increase R&D investment, develop independent AI technology, and solve issues such as data privacy to stand out in the fierce competition. This will be a long and challenging process.