Recently, Xbox has caused controversy for using AI-generated artwork to promote independent games on social media. The official Xbox account posted a tweet asking fans for their favorite independent games in 2023. However, because the pictures were generated by AI, they were criticized by some players, who believed that this move ignored the efforts of game developers and artists. The incident highlights the ethical and social issues facing the application of AI art in the gaming industry, as well as the complexities of its public acceptance. Xbox eventually deleted the tweet, but the impact of the incident continues to unfold.
Recently, Xbox was accused of using art generated by an artificial intelligence program to promote independent games. Xbox account ID@Xbox sparked controversy when he tweeted on social media asking fans for their opinions on their favorite indie games of 2023. Some players have criticized the use of AI art in games and advertising. Eventually, Xbox deleted the original tweet.
Xbox's move triggered an ethical controversy about the use of AI art in game promotion, and also reflected that the game industry needs to be more cautious about the application of emerging technologies and fully consider its potential social impact. In the future, how to strike a balance between AI technology and artistic creation will be a problem that the game industry needs to continue to think about and solve.