Douyin issued an announcement to severely crack down on illegal activities using AIGC technology, especially targeting the black and gray industry chain that uses AI technology to increase followers and accounts. This measure aims to standardize the application of AIGC on short video platforms and maintain the healthy development of the platform ecosystem. The announcement mentioned that AIGC content will be annotated and virtual humans will be certified, which reflects the Douyin platform’s balanced consideration of technological development and regulatory supervision.
Douyin issued an announcement to vigorously crack down on AIGC violations, with the main target being to increase followers and accounts in the black and gray industry. This initiative includes the annotation of AIGC content and virtual human certification, aiming to standardize the development of the industry. The live broadcast of virtual people selling goods has caused controversy. Douyin has explicitly prohibited AIGC from counterfeiting this time, which may become an industry benchmark and promote supervision and technological innovation. The formulation of regulations is not a one-and-done effort. Issues such as liability definition and evidence collection still need to be resolved during the regulatory process.Douyin’s move has demonstrative significance for the entire short video industry and indicates that the supervision of AIGC technology will become increasingly strict. In the future, how to balance technological innovation and standardized supervision will become a common challenge faced by the industry. It is expected that relevant departments will introduce more complete laws and regulations to provide clearer guidance for the healthy development of AIGC.