Expedia is planning to use artificial intelligence technology to revolutionize its business model, with the goal of reducing its reliance on search engines such as Google and thereby increasing direct user traffic and revenue. The core of this strategy is to build a personalized travel planning recommendation system based on artificial intelligence to directly meet user needs and ultimately break the power structure of the current network platform. This plan is still in its early stages, but its potential impact cannot be underestimated and heralds a new direction for the digital transformation of the tourism industry.
Travel website Expedia plans to introduce artificial intelligence technology to attract direct traffic from users and reduce its reliance on search engines such as Google. The company hopes to achieve personalized travel planning services by training recommendation systems and combining user preferences. At the same time, reducing the deal with Google will bring more revenue to Expedia. The initiative is currently in its early stages but aims to change the balance of power on the network.
This move by Expedia reflects its active exploration of artificial intelligence technology and its prediction of the future travel market structure. By improving user experience and reducing reliance on third-party platforms, Expedia is expected to occupy a stronger position in the highly competitive travel market. It remains to be seen what the final outcome will be.