I just read ZAC's Internet Marketing Practical Code some time ago. I remember ZAC warned us in it: If you read this book and don't do it, you will never make any progress. (Sorry, I borrowed the book from a friend. The exact original words are not like this, but this is basically the meaning)
Today I will introduce to you a search marketing case in the industry. I work in a mining machinery company, and the company's size is acceptable. So the case is also in the mining machinery industry, but you can make adjustments according to your own situation.
The main product of our company, or the keyword: crusher. The competition for this word is not very hot. Many people can do it. Of course, it is relatively easy for experts. We only have a few unweighted sites, so it does take some effort. This is based on SEO.
The search engine marketing cases I talked about today are mainly reflected in Baidu’s related searches. It can also serve as a basis for brand building.
You can search for: Acer crusher http://www.baidu.com/s?ie=gb2312&bs=%BA%EA%BB%F9%C6%C6%CB%E9%BB%FA&sr=&z=&cl=3&f =8&wd=%BA%EA%BB%F9%C6%C6%CB%E9%BB%FA&ct=0, this word will be searched by many customers, the brand name plus keywords. You can take a look at the related searches on Baidu. Let me give you a picture
You see, other companies have directly seized your position. Your brand building is directly in the position of being squeezed out by others, and it is a very inconspicuous small company. I believe you have the same feeling as me about brand building in an industry. There will be many, many readers.
As we all know, Baidu related searches are ranked by search volume (I don’t know what will happen in the future, but this is the case now). Let’s talk about how to do this:
1. Like me, increase the search volume of a certain word by posting soft articles, such as: brand + keyword. The disadvantage is that it takes a lot of work, and it is really not easy to improve so many words. But for the sake of your own business and to prevent others from shaking your position as the industry leader, work hard. (Our company is the largest mining machinery manufacturer in Zhengzhou, China, but online marketing has just started. It’s uncomfortable to see the results.)
2. Many people should be aware of Baidu click tool software. The principle is basically similar to brushing traffic, but just like SEO, you need to have a degree and understand Baidu’s judgment method. I won’t go into details about this. Those who know SEO , everyone will know the user experience, and of course they will also understand the principles of the software. (The result of this case is to use Baidu’s click software)
I don't have Baidu's click software here. If you have one, try it now. I checked online and found that many of them charge a fee, and many of them are just click-promoted websites. Those that are naturally ranked may not necessarily be clickable. This type of software can not only improve rankings, but can also contribute to your corporate brand.