Hello everyone, Huahua is polite here. Today I will post my first original article, and I will update it in the future.
On the first day, let’s talk about an introductory knowledge of SEO, the standard way of writing website title, keywords, and description.
1. The role of title keywords description
Title, that is, the title, is displayed in the upper frame of the browser, which generally facilitates users to understand the content of this page. For search engines, this is the main basis for them to determine the content of your web page.
Keywords, we call them keywords. The difference between them and titles is that titles can be seen by users, while keywords cannot be seen without looking at the source program. The main function is to briefly summarize the keywords of the page content. For example, my current article is about title, keywords, and description, then these three words are my keywords. It must be written in keywords to facilitate search engines.
Description, like keywords, cannot be seen directly on the web page. It is also used to determine the content of the entire page for search engines. The content to be written is a brief introduction to the content of your page.
2. How to write title keywords description
The way I write is different from other people’s way of writing. My way of writing is based on the website level. The first thing we recommend is that you determine the main direction of your website, and then determine the names of your website’s column pages and category list pages. These names It is best to use keywords to determine. For example, it is best to use entertainment information for the entertainment information section, rather than giving a messy name such as entertainment 88, entertainment family, or entertainment with some special symbols. Although these writing methods can stand out. The personality of your website makes your website disadvantage in some areas.
Okay, after we have determined the column name and category list name, we can start writing the title, keywords, description and other contents of the entire website.
1. Home page title, keywords, description
1.1 How to write home page keywords. Generally, when we write home page keywords, if we select the column name according to the method I mentioned above, we can only add the website name, column name and one or two more important keywords to the home page keywords. .
1.2 How to write the title of the homepage. The title of the homepage is relatively simple. The general format is "website title-website keywords". Don't add too many keywords here. It is best to add the same keywords as keywords.
1.3 How to write the home page description. The way to write the description is to integrate the title, keywords and the content of some special columns into it, and write it in a simple introduction form. Don’t just write the keywords, because this is the introduction displayed after the search engine includes the home page. .
2. How to write title, keywords, and description on the column page
2.1 How to write the title of the column page. Generally, there are two ways of writing the title of the column page. If your column page is named with a keyword name as I suggested before, the side can be "column name-website name", but if you do not follow the My suggestion is to name it with keywords. The title should be written in a different way. It is probably written like this "column name, column keywords - website name", which can help your column get ranked.
2.2 How to write column keywords. The column keywords can list the names of all classification lists under the column, plus the column keywords. The general writing method is "column name, column keywords, column classification list name". This can help search engines better Identify this page, so that you can gain some advantages in the weight of similar websites.
2.3 How to write the column description. Write the column title, keywords, and category list names into the description as much as possible, but do not just write the keywords. It is recommended to write it in an introduction form as much as possible, which will have a negative impact on your users' browsing in the search engine. Benefits, this can also improve some of your weight advantages.
3. How to write title, keyword, and description on the category list page
3.1 The way to write the title of the category list page is relatively simple. You only need to use keywords to name the column, and then fill it in in the following order: "Classification list page name-column name-website name". Don't add messy words here, because Keeping it simple will be better for your rankings.
3.2 How to write keywords on the category list page. The suggestion here is relatively simple, which is to write the main keywords in your column. Don’t write too many words. Three to four words are the best, because today’s search engines will also use too many keywords. Too many keywords spread your weight.
3.3 How to write the description of the category list page. The writing method here is relatively simple. Generally, you only need to include the title and keywords of the category list to write a smooth introduction. This can also increase the friendliness of your category list.
4 How to write the title, keywords, and description of the content page (also called the ultimate page)
4.1 How to write the title of the content page. The title of the content page is relatively simple. There are generally three ways to write it.
The first is the title plus website name, in the format of "content title-website name";
In the second step, add the column name to the title, in the format of "content title-column name". If you add the column name here, the column name generally contains keywords and website names. For example, NetEase's information pages contain the content title underlined. NetEase News Center;
In the third step, the title plus the column name plus the website name is relatively complicated, but it is also the most standardized way of writing. It can give visitors a good reminder and tell them what the content is, and Which column of which website he is in is generally written like this: "content title-column name-website name". There is no category list name added here. If you want to add it, just add the list name before the column name. In fact, the deeper you go to the page, the website name in the title will be later. This way of writing is to highlight your The title of the content, because search engines will consider the higher the content, the higher the weight, so the title of the content page must be placed at the front.
4.2 How to write keywords on the content page. Writing keywords in the content page is actually a relatively important thing. You cannot use the more important words of your website to write keywords, otherwise it will only make your content keywords overly repetitive and reduce the search engine. To improve the friendliness, Mujie recommends that you carefully summarize the important content of the articles you publish, and then extract keywords from them. For example, if my article introduces the current financial crisis, then my keyword must be financial crisis, and if Including stock content, I can also add stocks to my keywords. It is recommended to select some important content to write these keywords. Of course, if you feel that your ability to extract keywords is poor, you can also extract more keywords that appear in the article. words as keywords. For example, the content I am writing now is about title, keywords, and description, and my content page keywords are these three, and the standard format of content page keywords is generally "content page keywords- "Content title", the keyword filling here is still three to four optimal.
4.3 How to write the description on the content page. There are two ways to write the description on the content page.
The first is the standard writing method. This writing method is just like the previous one, extract all the article title, important content and keywords in the article and write a brief introduction to this content page. This is the best way of writing, and it is also relatively simple. The most standard.
The second is Mu Jie’s advice to some individual webmasters who run independent websites. If you find it troublesome to write a lot of related description content every day, you can consider copying the content of the first paragraph of the article into the description, but the first short The content should also be written in a certain template. Mujie recommends that you add the first sentence in the first paragraph to the title element and keyword element. That is, if my article is about title, keywords, and description, then I It is best to add these keywords in the first sentence. Of course, it is best if they are included in the title, because this can give your content page a better ranking. However, this is somewhat suspected of cheating, so be careful. use. And if so, the first paragraph of your article must also be the same as this description.
Basically, the above content is Mu Jie’s own suggestions on how to write standard website titles, keywords, and descriptions. I hope it can help friends who read carefully. If you have other opinions.
Author: Mu Jie
Screen name: Huatian Mu