Many friends have asked me to recommend some SEO books or materials suitable for beginners to learn. Of course, materials like Teacher Hu Baojie’s are very good introductory materials, detailed and accompanied by corresponding case descriptions.
But in fact, many people ignore that search engines are actually the best helpers for learning search engine optimization. In order to guide website design to be more conducive to user experience, they often have relevant help files to help webmasters optimize their sites.
Baidu's webmaster FAQ () is relatively simple. It only provides answers to some common questions. Of course, it also includes website optimization suggestions, some of which are excerpted below.
The content of the website should be user-oriented, and search engines are just ordinary visitors to the website. Placing any content that is invisible to users or deceives users may be regarded as cheating by search engines. These behaviors include but are not limited to: In web pages Add hidden text or hidden links; add keywords that are irrelevant to the web page content; have deceptive jumps or redirects; create bridge pages specifically for search engines; use program-generated content for search engines; have a large number of duplications and unnecessary content. Valuable content; filled with a large number of malicious advertisements or malicious code, etc.
Baidu prefers unique and original content. If your site content is just collected and copied from various places, it is likely that it will not be included by Baidu.
Set your friendly links carefully. If most of the friendly links on your website point to spam sites, your site may be negatively affected.
Be cautious about joining plans such as channel co-building and content alliances that cannot or rarely generate original content, unless you can create original content for the content alliance.
Baidu will try its best to include web pages that provide different information. If the same content on your website can be displayed in different forms (such as a simplified version of the forum page, a printed page), you can use robots.txt to prevent spiders from crawling the forms you do not want to display to users. , which also helps save your bandwidth.
Google's webmaster/webmaster help has always been known for its thoroughness and completeness. It explains in detail Google's suggestions for websites and Google's strategies for spam and cheating websites. This help manual can help your website get as much recognition as possible from search engines. Possibly good performance.
A recommended part is Google 101. In fact, many beginners face difficulties in understanding the working principles of search engines. In this document, Google elaborates on the three processes of search engine crawling, indexing and providing results. According to Description provided by Google: Google 101 tells you how Google crawls, indexes, and serves the web.
Another one worth recommending is the Google Chinese Webmaster Blog. Its difference compared to the help file is that it lacks organization, but it always answers some of the most concerning questions at present. Of course, you can also browse their previous log archives.
Google also provides similar guidance blogs around the world, called the Official Google Webmaster Central Blog. Friends who are building English websites can use it as a reference.
This article comes from myself: XJP’s thoughts