As the 96th Academy Awards approach, the application of artificial intelligence (AI) in film production has become a hot topic. This year, at least two high-profile movies have used AI voiceprint cloning technology, triggering widespread discussions about the future direction of AI technology in the film industry and potentially affecting the competition for Oscar awards. Some filmmakers are actively exploring the application of AI, while others are openly opposed, and there is a clear division within Hollywood.
As awards season approaches, the use of artificial intelligence (AI) in filmmaking is sparking heated discussion. At least two popular movies this year were revealed to have used voiceprint cloning technology to enhance actors' performances, leading to much speculation about the future of AI in the film industry.
In an interview with "Red Shark News", the editor of the film "Brutalist" David Jancho revealed that in order to make the Hungarian dialogue in the film more natural, he used a software developed by a Ukrainian company The AI tool developed by Respeecher input the voices of the protagonists Adrien Brody and Felicity Jones, as well as his own voice. Jancho said the technology was used to create a conversational effect that "even locals wouldn't be able to tell". He emphasized that the use of AI is not to replace the actors' performances, but to optimize certain voice details while retaining their performance.
At the same time, AI technology was also used in another film "Emilia Perez" to improve the singing performance of actress Carla Sofia Gascón. Cyril Holtz, the film's re-recording mixer, said that by using Respeecher, the production team was able to blend Gascon's singing voice with that of French pop singer Camille to expand the range.
In contrast, the horror film "Heresy" starring Hugh Grant clearly expressed its stance against AI, stating in the end credits: "No generative AI was used in the production of this film." Such a comparison Reflecting Hollywood’s disagreements and controversies over AI technology.
In recent years, actors and screenwriters have gone on strike in large part due to the potential threat of AI to the film and television industry. Against this background, many filmmakers have begun to explore the application of AI, including the famous director Paul Schrader, who shared his experience of using ChatGPT to generate ideas on social media, believing that AI can quickly provide novel ideas.
As awards season approaches, the use of AI technology could have an impact on the Oscar race. Currently, Brody is considered a strong contender for best actor, while Gascón is expected to become the first transgender actor to be nominated for best actress. The final nominations will be announced on January 23, and the film industry will continue to receive widespread attention for the future direction of AI.
Highlights:
Two popular movies during this year's Hollywood awards season have caused controversy due to their use of AI voiceprint cloning technology.
Both "Brutalist" and "Emilia Perez" use AI to improve the actors' performance and singing effects.
As awards season approaches, the use of AI technology could have a significant impact on Academy Award nominations.
The application of AI technology in film production has become a hot topic, and the convenience it brings coexists with controversy. In the future, the role and influence of AI in the film industry deserves continued attention and in-depth discussion. The Oscar nomination results will also become an important indicator of the impact of AI technology applications.