Estee Lauder (ELC) announced cooperation with Openai to use artificial intelligence technology to improve its insight and creativity of many brands. The cooperation will deploy the generative pre -training transform (GPT) into all brands, helping the team to improve work efficiency and better adapt to the changing market trends. Estee Lauder has successfully developed more than 240 custom GPT tools, covering many aspects such as product development, marketing, and consumer insights, and achieved remarkable results.
Recently, Estée Lauder Companies (ELC) announced a cooperation with the technology company Openai, which aims to use artificial intelligence (AI) technology to unlock deep insight into many well -known brands.
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These brands include Estee Lauder, Clinique, La Mer, Bobbi Brown Cosmetics and Aveda. This cooperation will enable Estee Lauder to deploy generatory pre -training transformers (GPT) among all brands, helping more teams to improve work efficiency with the help of AI -driven insights and creativity.
Estee Lauder has gradually incorporated ChatGPT in its work process for many years, and has created more than 240 customized GPTs. These GPT tools enable employees to better develop product development and marketing, which is consistent with emerging skin care and beauty trends.
Among them, one of the most prominent applications is "Perfume Insight GPT", which is developed to help the perfume forward -looking team extracted valuable insights from consumer surveys. By analyzing the huge consumer survey data set, the tool can reveal the trend and preferences and help ELC design products that meet the needs of different people.
Estee Lauder's perfume insight laboratory also launched the "clinical trial data GPT", which can quickly extract the effective data of skin care products from thousands of clinical trial reports, such as determining the instant moisturizing percentage of a certain product by simple query.
In addition, ELC has also developed a dedicated copywriting GPT to provide tailor -made copywriting assistants for various brands to help generate detailed, meaningful and brand image content on multiple platforms. "Generator GPT" can integrate the basic information of each supplier, the history of ELC's procurement, and other related details.
As ELC is widely used in the ChatGPT enterprise version, the company's employee creativity is fully stimulated, which can better serve today's consumers. Jane Lauder, the chief data officer and corporate marketing executive vice president of Estee Lauder, said: "Cooperation with Openai allows us to use the corporate version of the ChatGPT to protect our valuable data assets for more than 75 years. Large -scale and better market -leading products.
In addition, ELC also established the AI Innovation Labs in April this year to further expand the global strategic relationship between the two parties. Using Microsoft's Azure Openai service to develop solutions The connection between the product and speed up the market investment of the product.
Points:
Estee Lauder cooperated with Openai to use AI technology to enhance brand insight and creativity.
The company has developed 240 customized GPTs to help employees' high -efficiency product development and marketing.
The establishment of the AI Innovation Laboratory further promoted the close connection between Estee Lauder and consumers.
Through cooperation with OPENAI, Estee Lauder successfully used artificial intelligence technology to optimize business processes, improve efficiency and enhance consumer insight, which provides valuable reference cases for other industry companies, showing the huge potential of AI technology in the business field. In the future, Estee Lauder will continue to explore more applications of AI technology in the beauty industry to better meet consumer needs.