Ultrahuman launched the high-end smart ring series "Rare" at CES 2025, which sparked heated discussions. The series includes three rings: Sand Dune, Desert Rose and Desert Snow, all made of 18K gold or pt950 platinum, priced at 13,000 to 16,000 yuan. Although the functions are similar to those of the Ultrahuman Ring Air, which mainly include health monitoring and exercise tracking, the high price of the "Rare" series is mainly due to its exquisite handcrafting and unique brand positioning, and comes with lifetime UltrahumanX membership service.
The characteristics of these three smart rings lie not only in their materials, but also in the technological connotations they carry. Dune and Desert Rose are made of 18K gold, while Desert Snow is made of high-purity PT950 platinum. Although they have similar features to Ultrahuman's lower-priced Ultrahuman Ring Air, including health monitoring and exercise tracking, the high price of the "Rare" series seems to be more due to the brand's unique positioning and exquisite handcrafting process.
Ultrahuman claims that each “Rare” ring is crafted with intricate craftsmanship, emphasizing its unique concept and exquisite design. In addition, users who purchase the "Rare" series can also enjoy lifetime UltrahumanX membership services, eliminating the additional cost of purchasing advanced features. However, many people have expressed doubts about the high price of this ring, thinking that the gap between its price and functionality is too great.
Technology giants such as Samsung have also begun to launch smart rings with functions such as monitoring heart rate, stress and other health indicators. This trend has made smart rings more popular from niche products, attracting the participation of many brands.
Highlight:
The smart ring "Rare" series sells for up to 13,000 yuan and is made of 18K gold and pt950 platinum.
The function is similar to Ultrahuman Ring Air, and buyers can enjoy lifetime membership service.
The smart ring market has huge potential, but future development faces challenges.
The high price of the "Rare" series of smart rings has triggered discussions on the pricing strategy of the smart wearable device market. Whether its high price can match its added value remains to be tested by the market. Competition in the smart ring market is becoming increasingly fierce, and the future product development direction deserves attention.