Preface
After finishing the homework, I listened to two more lessons, and searched for relevant information on the Internet. After calming down and reviewing it, I felt that I did have a comprehensive and profound understanding of SEO. However, this understanding is gradually deepened, and this kind of knowledge can be put into practice. The process is likened to transformation again and again.
1. Transformation Season 1
Since I have been doing websites for many years, I have understood the concepts of website optimization and website ranking for a long time, but I always thought that I only need to carefully plan the keywords in Title, keywords, description, etc., and then make a good div+css layout to make it consistent. Web 2.0 will be great, but if you still can’t move up the rankings, you’ll have to spend money. I never thought about why there are always relevant and popular links on the left or right side of a page, or why there are links in an article, etc. But now I think about how naive and ignorant that is. Until I met 0579seo on an advertisement on a certain talent website.
After reading the general tutorial, I have a preliminary understanding of the basics of SEO, such as keyword density, long-tail keywords, bounce rate, Google sandbox, PR value and other very new concepts. In addition, there are some SEO tools, use them I can actually get a lot of information about other people's websites, including the history of domain names, keyword density, dead links, number of external links, PR values, search engine simulated crawling pages, etc. In short, these made me very interested in SEO. It turns out that There are still too many things in website optimization.
2. Metamorphosis Season 2
But after another round of study, I began to realize that SEO is not that complicated. To sum up, SEO can be summed up in one word - "internal excellence and external links". Internal excellence: excellent structure and excellent content; external links: links It is best for the website to be relevant, but we cannot link for the sake of links. Excellent sites recommend that webmasters link to them. Let’s use another way of thinking to summarize it in one word - "limited and unlimited". The so-called limited means that the page optimization work within some websites is limited, such as keyword layout, pictures with alt attributes, anchor text, link optimization, 404 pages, robots .txt, etc.; the so-called unlimited means to continuously add original or pseudo-original articles and continuously add high-quality external links. Think about it, SEO is nothing more than these contents. This is the second transformation.
3. Metamorphosis Season 3
However, when I thought I knew almost everything about SEO, when I was teaching long-tail keywords in the second lesson, the teacher’s classic words appeared on my screen and shocked my somewhat arrogant mentality. This sentence is - SEO There are three levels of talent. Third-rate SEO talents only know how to make external links, second-rate SEO talents only think about content creation, and first-rate SEO talents explore and tap the power of users to allow the website to form a self-developing ecosystem.
Yes, it would be tiring to add it yourself, and even hiring people would cost a lot. Let thousands of users unintuitively update and do the "infinite" things I mentioned above, that would be What a worry-free thing. Think about which familiar website nowadays is not like that. Quite a few sections are supported by the vast number of viewers. The more precise function of the website is nothing more than a platform. Some space blogs are A platform for knowledge sharing, making friends and talking, and some e-commerce websites are platforms for buyers and sellers to trade.
Therefore, the success of a website is not just about traffic. The focus of our SEO should be to first consider improving the user experience, and then consider the preferences of search engines. After all, our website is for users to use. Our future profits will also come from them, not search engines.
SEO is just a means of Internet marketing. You must not do SEO for the sake of SEO. Nowadays, the common view in the industry is that UE (user experience) comes first, SEO second, and ultimately the unity of UE and SEO is achieved. This is Zhejiang SEO (0579seo .com) and Ningbo SEO (zjseo.org) websites also have a lot of relevant information, because the search engine’s ultimate wish is to respect the user’s choice, that is, the website that the user thinks is good is ranked first! So the ultimate purpose of learning SEO is to forget SEO.
postscript
The ultimate goal of learning SEO is to forget about SEO. Maybe I am in the realm of "no self" and "no move to win but one move" in martial arts novels. This is also my third transformation of SEO, and I feel like I have been completely reborn. So I wrote down these feelings and shared them with everyone.
Source: Zhejiang Xiaocai SEO training information station
Address: http://www.0579seo.com
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