Today, site:www.0579seo.com found that the description content on the homepage output by Baidu was not the original content of the website, so it immediately went to site:www.zjseo.org (SEO Big Brother) website and found that the same phenomenon also occurred, and then I checked the other two corporate websites and found that the same phenomenon occurred. I kept thinking that it was difficult for my previous guess to come up so quickly...
Some time ago, I wrote an article about "What should we do when Baidu does not crawl the "description" part of the website" (if you have time, you can go to the SEO information station to take a look). At that time, the phenomenon that appeared on the site website was that in addition to the homepage The descriptions of all other pages are different from the "description" of the website itself, and the description content of the homepage in the results of today's site website is also different from the "description" content we set ourselves. I am very surprised by this. It is difficult to be like Baidu. Act quickly!
Judging from the current situation, there is no doubt that Baidu has changed its natural ranking rules. To be precise, Baidu will have a new set of ranking rules, and this new rule will come sooner than expected. Why do some websites have no big fluctuations in their rankings in Baidu? I think we should understand it this way. Baidu itself should have two sets of databases (for website ranking systems). One is used to store our existing websites on the Internet. Database, we simply call it A database. Baidu currently mainly relies on the content in A database to determine the ranking of website-related keywords. So what information about the website is mainly stored in A database? The main content stored in A database should be It mainly includes the title, keywords, description and main content of the website. These contents are one of the important factors for Baidu to determine the ranking of website keywords. The title, keywords and description of the website stored in the A database are all set by the website itself ( In other words, human beings can control it, and our SEOER plays a role). This seems to explain why there is basically no big fluctuation in website rankings. Tongjin saw that the search results appeared in the "description" that describes the settings of our website. It is consistent, because Baidu still uses A database for the current ranking, which can also be called an old database.
Database B stores the site website that appears in relevant search results. In these search results, we can clearly find that the website descriptions displayed on Baidu are all freely crawled by Baidu spiders, usually the content in the header of the web page or the left side of the web page. The content overall looks "messy", which means that the databases currently included in the B database are all crawled by Baidu Spider itself. It does not consider the "description" tag of the website, but uses its own crawling program to process the content. Websites are included. Database B is a new database established by Baidu to formulate a new ranking rule. During the establishment process of this database, many people should have discovered some time ago why their websites did not appear in Baidu and were not crawled. "description" part of the website, and other people's websites appear in the above phenomenon. From this point, we can infer that Baidu's establishment of a new B database should be verified. If the website appears in Baidu today's phenomenon, we should be able to know Baidu is already preparing for the next ranking rule. For the next ranking rule, Baidu will not regard the "keywords" and "description" tags as important factors affecting rankings. It may even give up completely and instead use its own crawled content. As the new "description" affects the ranking of website keywords, it will be more difficult to optimize in the future.
Baidu will try its best to make "good" websites appear in front of search users, so our focus in the future will be to improve the content of the website itself! Some people will ask whether Google will do the same, although Google has not yet found this. This action may be because "Baidu understands Chinese better than Google" or Google wants to display its free crawling technology for Chinese more maturely, but please believe that Google will also launch a new ranking in the future. According to the rules, the phenomenon that search engines no longer value the "keywords" and "description" tags should come soon.
Through the phenomenon of site websites today, the vast majority of people should have the above thoughts, but there are also quite a few people who will flash this idea. Why is this? Because the vast majority of people will think that now let It is difficult for Baidu to make decisions about keyword rankings without considering the "keywords" and "description" tags. If you think about it carefully, it is true, because the language logic and composition of Chinese should be regarded as the most difficult language in the world. Different characters , words will have different meanings in different language environments. For example: the word "play" in "operation", if combined with "field", it becomes "playground". Exercise should be regarded as a noun here.
If you just put it aside, then "fuck", there is a kind of curse that can be used as a verb. After analysis, if the core content of a web page (this should also be the main part that Baidu mainly crawls and determines the ranking in the future) appears " "Playground" So how will the spider look at these symbols at this time? Will it think it is "playground" or "playground"? Therefore, it should be relatively difficult for Baidu to change the existing ranking rules in a short period of time, but This does not mean that Baidu cannot achieve the predicted results. Baidu is now trying to let its own program spiders crawl the "core" content of the website. Although it is not ideal according to the current situation, Baidu has given This sign... Coming up with the right strategy is already something we must consider, otherwise we will fail completely in the field of SEO! Strengthening the optimization of the main content of the website should be the focus of future optimization, that is, the physical optimization of the website is needed, so that The website as a whole becomes of high quality, rather than just setting or modifying a few basic tags such as title, keywords, description, etc.
Source: Zhejiang Xiaocai SEO training information station
Address: http://www.0579seo.com
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