TikTok recently announced that its AI-powered video creation tool Symphony Creative Studio is fully open to all commercial users. This move aims to simplify the video production process, improve the efficiency of advertisers and content creators, and further expand TikTok's commercialization landscape. The tool combines video generation, conversion and expansion capabilities, and users can use all features without additional fees, which means lower barriers and a wider creative space. This move also marks the increasing competition among social media platforms in the field of AI creative tools.
TikTok recently announced that its artificial intelligence-powered video generation tool Symphony Creative Studio has been fully opened to all TikTok business users, a tool that will bring an unprecedented creative experience to advertisers and content creators.
This smart tool that integrates video generation, conversion and expansion capabilities is designed to help advertisers and creators break through the bottleneck between creativity and production, making the video production process simpler and more efficient. Users can use the full set of features without additional expenses.
Symphony Creative Studio provides several innovative features: First, merchants and marketers can quickly generate video content by simply entering relevant information and materials, or directly importing URL links. The system will combine authorized videos, pictures, sound effects and virtual characters provided by TikTok partners to generate video works that can be further edited and exported by advertisers.
Secondly, this tool supports AI virtual character video creation. Users can select ready-made or customized virtual images, enter scripts and select languages, and the system will automatically generate videos with virtual characters, and advertisers can further optimize and use them.
What is more noteworthy is that some advertisers can also create exclusive customized virtual avatars based on their brand IP, spokesperson or co-creators. After completing the authentication and obtaining authorization, you only need to upload the video of the relevant person and convert it into a virtual avatar.
In addition, Symphony Creative Studio also has functions such as video translation and dubbing, existing video editing, and even automatically generate video content based on advertisers' historical activities on the platform.
This move reflects the fierce competition among social media platforms in the field of AI creative tools. Previously, Amazon's advertising department has launched AI tools such as audio generators to help advertisers expand their influence. Walmart is also exploring the application of generative AI in the e-commerce field, committed to providing smarter support for its platform sellers.
TikTok's full opening of Symphony Creative Studio not only demonstrates its technical strength in the field of AI video creation, but also shows the platform's determination in the process of commercialization. The launch of this tool is expected to bring brand advertisers a more efficient and creative content production experience.
The opening of Symphony Creative Studio indicates that TikTok continues to make efforts in the AI field and deeply integrates AI technology into the business ecosystem to provide users with a more convenient and smarter video creation experience. Future development is worth looking forward to.