TikTok announced a partnership with Getty Images to launch a new AI advertising creation tool to further enhance its influence in the digital advertising market. The tool integrates Getty Images' massive authorized image and video resources, and advertisers can use it directly in TikTok's "Symphony Creative Studio". With simple product description input, advertising videos containing AI-generated content can be generated, including realistic AI avatars and multilingual dubbing functions, and supports multi-version generation and modification of ads.
Recently, short video platform TikTok announced that it will reach a cooperation with Getty Images to launch a new AI advertising creation tool. Through this collaboration, advertisers can directly use authorized images and videos provided by Getty Images to create advertisements containing AI-generated content when using TikTok's AI advertising creation tools. The platform's AI avatar feature can create virtual characters that look like real people, bringing richer expressions to advertising content.
This feature will be launched in TikTok's "Symphony Creative Studio" and will become an AI-driven video generation tool available to all advertisers. Advertisers can generate a corresponding video by simply entering the product description. The AI avatar can also "speak" in the video and support multilingual AI dubbing function. This tool also allows advertisers to generate multiple versions of the same ad or “remix” existing ads.
Since launching the AI Image Generator last year, Getty Images has partnered with several AI companies, including Nvidia and Picsart, to provide authorized content that is safe for commercial use. Peter Orlosky, vice president of global strategic cooperation at Getty Images, said in an announcement: “This collaboration will enable brands and businesses to seamlessly integrate into TikTok’s Symphony Creative Studio with direct access to our millions of quality images and videos.” Huge library to easily create powerful and engaging TikTok native content.”
With the launch of this new feature, TikTok not only provides more flexibility and convenience in the field of advertising creation, but also further expands its influence in the digital advertising market. Brands and merchants can use this tool to reach their target audience in a more efficient and innovative way, thereby increasing brand exposure and consumer interaction.
Points:
TikTok partnered with Getty Images to provide advertisers with access to authorized images and videos.
The newly launched AI advertising creation tool can generate videos, AI avatars and multilingual dubbing.
Advertisers can easily create and modify multiple versions of ads, improving creative flexibility.
The cooperation between TikTok and Getty Images marks a new stage for AI advertising creation tools, provides advertisers with more convenient and efficient creation methods, and also indicates that the digital advertising market will be more diversified and intelligent in the future. By integrating high-quality resources and advanced technologies, TikTok is expected to further consolidate its leading position in short video platforms.