Recently, news of personnel changes has been reported in the field of AI. Former Midjourney Asia Vice President Wang Yueting joined Zhipu, responsible for multimodal products and markets, while Zhipu Chief Strategy Officer Zhang Kuo and Vice President Qu Teng resigned. This move was interpreted by the industry as a major adjustment of Zhipu's product and market strategy, aiming to make up for the shortcomings of its products beyond its technological advantages. Zhipu has made frequent moves recently, launching products such as "Zhipu Qingyan", and actively explores the field of AI Agents in the fiercely competitive AI market.
According to "Smart Emergence", Wang Yueting was once responsible for the operation of Midjourney China. Her joining Zhipu will undoubtedly bring new vitality and experience to Zhipu's products and market. Zhipu's personnel adjustment also reflects its challenges in product commercialization and user retention, and its determination to seek breakthroughs at a critical moment in the competition in the AI market in 2025. At the same time, Zhipu is actively forming a product and commercial team mainly composed of young middle and senior management, aiming to create more market-oriented products.
Against the backdrop of increasingly fierce competition in the AI industry, 2025 is seen as a key year for the retention and commercialization of AI product users. Some companies choose to shrink their business and focus on celebrity products; others actively explore different application directions. Zhipu is also actively adjusting its strategy and trying to break through differentiated products.
At present, in the field of dialogue-based tools, there is a gap between the number of users and monthly active users and products such as Doubao and Kimi. Since October 2024, Zhipu has begun to focus on the AI Agent, and has successively launched products such as AutoGLM browser assistant, App/Web-side AutoGLM and PC-side GLM-PC, and launched GLM- with "deep thinking" mode. PC1.1 version.
Sources revealed that Zhipu is planning to introduce a group of young middle- and senior executives represented by Wang Yueting to form the backbone of products and commercialization, with the goal of creating products with leading user activity and market awareness.
This management adjustment shows that Zhipu is actively responding to market challenges and accelerating product commercialization in order to stand out in the fierce AI competition.
Zhipu's personnel changes and strategic adjustments indicate that the domestic AI market will be more intense, and it also provides reference and inspiration for other AI companies. In the future, it is worth looking forward to whether Zhipu can stand out in the competition with its technological strength and new product strategy.