Recently, the trailer for the movie "Metropolis" has caused controversy over the use of AI to generate false comments, and the mastermind is Eddie Egan, who is in charge of the trailer. According to Deadline, Egan has been removed from the film marketing team. The incident exposed the risks of AI-generated content and has also caused concerns about the application of AI technology. Although Lionsgate Pictures denied intentional fraud, this incident has become a typical case of the abuse of AI technology and the authenticity of information, causing widespread discussion.
Recently, the trailer for the movie "Metropolis" has caused a lot of controversy, because the comments and quotes in it are all fake, and the mastermind behind all this is artificial intelligence! This news is based on the investigation results of "Deadline" Then, Eddie Egan, who was responsible for producing the trailer, was removed from the film's marketing team.
Image source notes: The image is generated by AI, and the image authorized service provider Midjourney
Although Egan and the film production company Lionsgate had no intention of forging these comments, the fact is that they used AI to generate some fake comment content.
In the trailer, some comments claim that The Godfather is a "sloppy, self-absorbed movie" while Apocalypse Modern is described as "an epic junk." However, the fact is that these comments do not match the truth, and the cited comments actually praise these classic movies. Many media questioned this when they first reported these fake comments.
The misleading nature of artificial intelligence has become a common topic in today's society. AI can easily and quickly generate a large amount of text, but the content in it is often not true. Even some AI product manufacturing companies often make factual errors in their products, which makes many people doubt the accuracy of AI. This situation has also led to many people being deceived, such as the lawyers of former Trump attorneys cited multiple non-existent cases in court documents, and Columbia Airlines lawyers have also fallen into the same trap.
Coincidentally, Fugees rapper Pras Michél lost the case when his lawyer submitted an AI-generated summary statement. These events have shown us the potential risks of AI-generated content and reminded us to be extra cautious when using these technologies.
For the Metropolitan marketing team, this incident was obviously a lesson. I hope that when promoting the content in the future, I can review the content more carefully to avoid similar things again.
** Key points:**
AI technology was exposed to be used to forge comments on the trailer of "Metropolis", and the incident sparked heated discussion.
*Eddie Egan, who is in charge of the trailer, has been removed from the film's marketing team, and Lionsgate denied intention to commit fraud.
The risk of AI-generated content has been paid attention to again, affecting the credibility of film propaganda.
This incident warns us that in an era of rapid development of AI technology, we need to pay more attention to the authenticity and reliability of information, strengthen the review and supervision of AI-generated content, and avoid similar incidents from happening again. The application of AI technology must be carried out carefully. While pursuing efficiency, it is also necessary to ensure the authenticity of information.