Now let me analyze the website of one of my friends. His website is two e-book websites.
The phenomenon of two websites:
The snapshots of the two websites are all back, 1 is No. 7, and 2 is No. 6. Among them, 1 is not ranked in GG, but it was OK in Baidu before. The keywords are all on the first two pages of Baidu, and there are many popular ones. The keywords are still in the top few, but the rankings have plummeted since last Thursday’s Baidu update, and the snapshot has been moved back to the 7th since then. Until today, I am here to write this article. , 2 website is just the opposite. It has no ranking at all in Baidu, but it is surprisingly good in GG. Several of the more popular keywords are among the top ones, but after all, Chinese people are not used to using GG, so Counting the top ones, the maximum daily traffic is more than 1,000. Analysis of the reasons why the two websites caused this result:
1 website:
No. 1. When I first looked at the data, I was a little confused. On the right side of the website, there is a column introducing new books on the list. The data before May 6 are all about Internet-related events. You can start from this day. The next data is about the introduction of the new book. I didn’t understand it. When I asked later, I found out that he had changed the name and the content. This is not surprising. If the data in it was suddenly changed, the search engine would definitely be a little overwhelmed. Yes, because this is equivalent to modifying the title of the website. It is not only the title of the homepage that is important, but also the title of the inner pages. There will also be an appropriate reduction in the rights of the website. He will also observe your website for quite some time, and when you become relatively stable, it will slowly adapt to you.
No. 2. There is also a problem with the overall content. In the data before May 4, there is no author data in the article title. However, since then, the author data has also been added to this column. This is equivalent to another The title was changed once. The above two points are major website changes made in a short period of time.
No. 3: The articles are updated irregularly, sometimes 10 are updated a day, and sometimes 60-70 are updated.
No. 4. The problem of external connection is not explained in detail here, because there are too many things involved. The inner connection seems to be a bit dense, too obvious. Going too far!
2. Website: It is a new website. It has a lot of connections, whether internal or external, and there are a lot of friendly links, but today there are a lot less. Being punished is understandable. At least when Baidu releases its keywords, it depends on how my friend optimizes this site.
Some suggestions from me:
1. Originalpseudo-originalcollected articles are displayed on the homepage every day to maintain a balance on average, about 20 articles are enough.
2. All long-tail words are arranged, but they must be appropriate. During this period, Baidu is more friendly to internal pages.
3. Increase the proportion of original articles. Reduce the frequency of website adjustments. (It’s a good idea to introduce new books on the list.)
4. Thoroughly check your external links, and do not add too many external links or export external links in the short term.
5. After spending 15 days naturally, calculate it naturally and on average. When importing external links, remember not to do it frequently, but the quality should be high and the relevance should be strong.
I believe that if you keep updating like this for a while, Baidu will still be friendly to you. Persistence is the motto of a webmaster friend!
This article is contributed by the webmaster of http://www.52ydsf.cn/!