To increase its Bing search engine market share, Microsoft launched an unprecedented million-dollar raffle to attract global users. Faced with Google's nearly monopoly in the search engine field, Bing's market share has long been sluggish. This move is seen as a bold attempt by Microsoft to break the deadlock and increase user stickiness. The event is for Microsoft Rewards Members in the United States, Canada, the United Kingdom, France and Germany. Participants only need to complete simple tasks to participate in the lottery and have the opportunity to win huge prizes.
In a compelling campaign, Microsoft is attracting users to use its Bing search engine with huge bonuses of up to $1 million. This massive raffle is a bold attempt by Microsoft to change the embarrassing situation of Bing as the "second place" in the search engine market.
Since its launch in 2009, Bing's market share has been in a downturn, with global market share accounting for only between 2.8% and 3.4%, while Google dominates the search engine industry with a market share of about 90%. Not only does Google dominate search, it also gains about 50% of the U.S. market through search ads, with annual revenue of up to $175 billion.
To participate in this activity, users can increase their chances of winning by registering a Microsoft account and completing simple tasks, such as setting Bing as the default search engine, downloading Bing applications, and more.
The event is for Microsoft Rewards Members in the United States, Canada, the United Kingdom, France and Germany, and participants will have the opportunity to win up to $1,000,000 in prize money. In addition, each participating country will draw two lucky winners, each winning $10,000.
Participating in the event is very simple. Every member can apply for a free lottery qualification through the "Ultimate Lottery" page. In order to qualify for this free lottery, users need to log in to their Microsoft account or create a new account, and then follow the prompts on the page to provide additional information. It is worth noting that this is not the only opportunity, and new ways of participation will be launched every week during the event, giving users more opportunities to win awards. Users can receive up to 200 lottery opportunities throughout the event.
Although Microsoft has made some progress in launching the integration of Bing AI and ChatGPT, which has led to the outside world thinking that Google might be under threat, the effort has not led to significant market share growth. Currently, Bing has a global market share of 4.15%. This shows that despite the positive innovations, Bing still faces huge challenges when facing Google.
Microsoft's million-dollar rewards campaign this time clearly shows its emphasis and desire for Bing. Such huge gifts not only reflect Microsoft's determination to increase Bing usage, but also make people look forward to its future development.
In the highly competitive search engine market, Microsoft may hope to use this strategy to get more users to pay attention and use Bing, although increasing market share is not easy.
Activity entrance: https://blogs.bing.com/search/October-2024/Microsoft-Rewards-A-million-dollar-sweepstakes
Key points:
Microsoft launched a million-dollar raffle to encourage users to turn to the Bing search engine.
To participate in an event, you need to register a Microsoft account and complete simple tasks, such as setting Bing as the default search engine.
Despite AI integration, Bing's market share is still far lower than Google, facing huge challenges.
In short, Microsoft's huge reward activity of one million US dollars reflects its huge pressure and determination to actively change in the competition in the search engine market. Whether it can successfully increase Bing's market share will remain to be tested by time.