Amazon Prime Video recently launched the X-Ray Recaps feature, injecting the powerful capabilities of AI smart assistants into its iconic X-Ray feature. This new feature based on Amazon Cloud Technology (AWS) Bedrock service can intelligently generate personalized content summary based on user viewing progress, including full-season episode summary, single-episode plot review and detailed clip explanation, etc., effectively improving user viewing Experience, especially for users who have complex plots or re-watch after interruption.
Amazon Prime Video platform ushers in a major update. Its iconic X-Ray function has added an "AI intelligent assistant", and the new X-Ray Recaps function has been officially unveiled, bringing the viewing experience to a new level.
X-Ray has always been one of Prime Video's most popular features, and can display rich information such as actor profiles, background music, shooting highlights and other real-time information. The X-Ray Recaps launched this time has taken this experience to a new level through generative AI technology.
According to Amazon's official introduction, X-Ray Recaps can intelligently generate personalized content summary based on the audience's current viewing progress, which can easily deal with it whether it is a full season episode summary, a single episode plot review, or a detailed explanation of a certain clip. This means that when you can't keep up with the plot, or you can quickly regain your viewing status when you stop watching for a long time.
At the technical level, behind this feature is Amazon Cloud Technology (AWS) Bedrock service. By combining the Bedrock model and a customized AI model trained on Amazon SageMaker, the system can simultaneously analyze video images, subtitles and dialogues to generate accurate scene descriptions. What’s more considerate is that Amazon has also specially set up a spoiler-proof mechanism to ensure that the summary content is concise and does not disrupt the viewing experience.
Currently, X-Ray Recaps has been the first in the United States to open testing to Fire TV users and is expected to support more devices within the year. The first supported content includes original series from Amazon MGM studios such as Mr. and Mrs. Smith and Black Robe Picket.
Users who want to experience this new feature can find it on the Prime Video details page or on the X-Ray ribbon of the playback interface. Users can choose different outline methods according to their needs, such as watching a review of the entire season of episodes.
This upgrade not only demonstrates Amazon's technical strength in the field of AI, but also brings an unprecedented intelligent movie viewing experience to the audience. For viewers who often watch TV shows, this is undoubtedly a major benefit worth looking forward to.
The launch of the X-Ray Recaps feature marks an important step in Amazon's use of AI technology to improve user experience. It may be applied to more platforms and content in the future, bringing users more convenient and smarter entertainment. We look forward to this feature being launched globally as soon as possible.