Website inclusion and promotion have always been considered difficult by some novices. People often say, "Why hasn't my website been included yet?" Some new webmasters talk grandly and have great ambitions when they first start building a website, but they can't persist for a few days and then give up. Because I feel that my website is too few included, or its popularity is weak, and no one visits my website. This seems to be a big problem that troubles the majority of new webmasters. Some people are timid and think it is a very profound question, but in fact the road is very simple and easy.
I am also a new webmaster. When I first started building websites, I blindly pursued advanced technology and comprehensive functions. I built one website after another, but I couldn't seem to find many of my footprints on the Internet. I remember that I was very excited when I first built a website. I told my friends and relatives around me, but my friends couldn’t find it on the Internet. They said, “Which planet is your website on? It doesn’t seem to exist on earth.” I'm so depressed that I can only find it by telling them the URL directly.
Later, by learning some website promotion knowledge, people gradually became aware of the website I built, and gradually gained some tips and experience. This journey has been bitter and sweet. When I see many newcomers and friends still worrying about the popularity of the website, I feel the same way. Let me talk about the experience and lessons of website inclusion based on my personal experience. They are all summarized from practice. Real website skills, share them with everyone and make progress together.
First: Website positioning is very important. Website content must be in stock and you must know how to proceed step by step;
No matter what website you are building, you must first position the website from the direction and audience that you are interested in and familiar with. If you are not interested or familiar with the content of the website, you will not be able to maintain sustained concentration and cannot guarantee the long-term development of the website. In that way, even if you Promotion of traffic is ultimately futile, because it is temporary and cannot retain people. The so-called audience refers to the people who may browse the website. If you open a website for your class, there will definitely not be many people. A class can only have 100 people at most, haha. The content of the website should also be updated frequently. Search engines like to include websites that are frequently updated and rich in content. Rich content here does not mean that it has all kinds of content, but that it has rich professional content. For example, a cross-stitch website has information on introductory cross-stitch, cross-stitch techniques, cross-stitch teaching materials, and the latest cross-stitch news. In short, it should be professional and rich in content, and should be specialized and detailed, rather than comprehensive. Day after day, continue to enrich your website, this is the right way.
Second: Don’t be straight-tempered when promoting your website, don’t be stubborn, don’t hit the wall and never look back;
For example, you build a computer technology website, and then you hear that posting on a local information station can promote it and increase traffic. As a result, you keep posting. Ten people came on the first day. You were so happy. As a result, you go to the local information station every day. I went to post a post, only to find that only a few people came after a while, or there was no one at all. But you firmly believe that the iron rod will grind it into reality, you insist on posting every day, and you firmly believe that ten or twenty people will come. Then your spirit is admirable, but your actions are in vain.
I would like to ask, why don’t you adjust your publicity methods in time? Not all websites are promoted through information stations.
Third: Analyze the audience and go to relevant websites, forums, chat groups, and media for publicity;
Some friends said, who doesn’t know this, but you know, you may not be able to do it. For example, you want to open a cross-stitch website that specializes in teaching and communicating cross-stitch making. If you go to other cross-stitch websites to promote it, it won't work, because you are peers, and others will definitely not let you promote another new website with the same theme on their website. Once you post a promotional post, it will be deleted once. Remember, don’t do publicity for the sake of publicity, don’t stand in the melon farmers and sell melons. Your melons may be good, but others can’t see you because all they see are melons.
So, let’s analyze the audience for cross-stitch, which is basically young women under the age of thirty. Let’s first analyze the distribution of topics that this type of women care about on the Internet. After analysis, we find that one type is married women, either to learn a craft or to enrich their spare time. This type of women , most of them are interested in marriage, family, preschool education, beauty and weight loss websites, so we have to go to these websites, forums, chat groups and other places to promote them. There is also a category of pre-marriage women. Most of them are just entering the society or students at school. They are interested in new things, popular topics, entertainment information, and love websites. We also need to go to these places to promote them.
Fourth: Add reasonable hyperlinks and unique words to promotional articles;
In promotional articles, you should add a hyperlink to your website, or a special word that represents your website. For example, it is not good for your website to be called Xiao Li Feidao.com. You might as well call it Lao Liu Caidao.com. Because Xiao Li has too many flying knives, but there are very few people called Lao Liu Cai Dao, and because your website has the most words for Lao Liu Cai Dao, eventually search engines will include your website and rank it higher. It’s that simple. If you are a corporate website, you may even have to advertise in relevant women's films and magazines.
Fifth: Carry out manual and automatic promotion at the same time, and rationally use online promotion software;
Manual publicity means manually logging into some websites, forums, groups, etc. to carry out targeted publicity. The advantage is that it is highly targeted and the publicity content can be flexibly adjusted. But it has its own shortcomings, that is, slow promotion and limited coverage. Therefore, at the same time, we must reasonably use online promotion and marketing software to carry out promotion and publicity work.
For example, when we promote a cross-stitch website, when we log into some forums that focus on women's popularity, in addition to manually posting promotional posts, we can use some forum search software to search for the user's email address or QQ number of this forum, and use mass mailing software Carry out precise positioning and targeted publicity by sending reasonable and legal promotional letters to these users' mailboxes.
We can also use some QQ group search software to promote the QQ group by searching for cross-stitch related topics and adding groups. In this way, our website promotion speed will increase exponentially.
Sixth: Frequently organize interesting free or paid activities to attract audience participation and help you promote;
For example, on a cross-stitch website, you can explain in your promotional article that this site will recently organize a set of cross-stitch illustrated materials for free. With this set of materials, it will be the same as if the teacher taught you how to learn cross-stitch in person, provided that you help this site Promote 20 IPs. Everyone should pay attention here that the promises you promote should be true, which requires you to make a set of information and teaching materials. This can actually be downloaded from the Internet. Why not let others promote 100 IP for you? Because it is too difficult, promoting 10 to 20 IP is more reasonable and in line with the psychology of those in demand. Of course, if someone promotes it, you must fulfill your promise. This is not difficult to do. The electronic document can be transmitted through the Internet. At this time, just like what was said in an advertisement, it became a secret known to the whole country. Ha ha. In this way, the popularity of your website will increase.