Recently, a BrightEdge research shows that the number of YouTube citations in Google AI overview has increased by 25.21% since January 1, 2023. This growth is particularly significant in the medical industry and has attracted industry attention. The study analyzes the reasons for the increase in citations in Google AI overview, as well as specific data from different industries and content types, reveals the important role of video content in information dissemination, and provides content creators with suggestions for optimizing SEO strategies. Research data shows that YouTube has won the favor of Google AI with its rich teaching content, visual presentation and current news, especially in scenarios that require visual presentation.
Recently, a new study from enterprise SEO platform BrightEdge shows that the number of cited YouTube in Google AI overview has increased by 25.21% since January 1, 2023. This growth is particularly significant in the medical industry and has attracted widespread attention in the industry.
Research shows that YouTube is popular in Google AI overview mainly because it provides a wealth of teaching content, visual demonstrations, verification examples, and current news. Although a Google lawyer once pointed out that less than 1% of YouTube videos are viewed, Google still tends to recommend content from its own platform first, especially when visual presentation is required, such as step tutorials. Comparison with products, etc.
Specifically, YouTube's increase in citations in different types of content is very significant. Citations for teaching content increased by 35.6%, with the highest citation rate of query using "How to Do" reached 22.4%. At the same time, citations for visual presentations also rose by 32.5%, focusing mainly on related inquiries about physical skills and style guides. In addition, YouTube citations increased by 22.5% in validation and sample content, mostly for product comparison and visual evidence display. Current citations for event classes have increased by 9.4%, mainly reflected in related queries for breaking news and real-time reports.
From the perspective of various industries, the medical industry accounts for the highest proportion of YouTube citations, reaching 41.97%. The second is the e-commerce field, with citations accounting for 30.87%. In the field of B2B technology, citations account for 18.68%. The proportion of citations in the financial industry is relatively low, at 9.52%; while the proportion of citations in the tourism, insurance and education industries is 8.65%, 8.62% and 3.87% respectively.
This data reflects the importance of video content in information dissemination, and also shows that content creators should pay attention to the combination with SEO strategies when making videos, thereby improving exposure and visibility in Google AI overview.
Key points:
YouTube's citations in Google AI overview grew by 25.21%, with the healthcare industry's most significant increase.
The citation of teaching content increased by 35.6%, mainly focusing on "how to do" query.
YouTube citations account for the highest proportion in the medical industry, reaching 41.97%.
In summary, the research results clearly show the increasing importance and influence of video content, especially videos on the YouTube platform, in Google AI search results. This provides a valuable reference for content creators and also indicates that video content will play a more critical role in the field of information dissemination in the future. Content creators should actively adjust their strategies and combine SEO optimization to better utilize this trend.