I recently participated in the fifth SEO training of A5 and learned a lot of knowledge, especially about friendly links. I clarified a lot of things that were vague before, so I would like to express my special thanks to A5 and the lecturer Xiaofeng Canyue.
Friendly links are a very good way to promote a website, but how should this friendly link be done and how to achieve the best effect? Many webmasters will have many misunderstandings when looking for external links. The following are some methods I have summarized from the A5 forum and Xiaofeng Cangyue's lectures as well as my own experience. I have compiled them and shared them with you. You may have seen and used some of them before, but in order for you to be more effective in the future When exchanging and using friendly links, it is recommended that you understand them carefully.
1. When changing link friendships, many people directly use the website name l (this was the case when I started optimizing), just like a beginner who is learning website optimization using a website to A5, people will definitely With a confused look on his face, he will not take the initiative to click. But if you write "professional SEO knowledge", then a lot of people will click on it. Generally, it is better to use the keywords of the website to make links.
2. Some webmasters like to use LOGO pictures to link websites. Personally, I feel bad. Pictures are not recognized by search engines, but text links are easily accepted by search engines and have better results!
3. When exchanging friendly links, be sure to check whether the other party's website is indexed by search engines before linking. Do not exchange links with websites that have been K-ed. This will only harm your own optimized website.
4. Check how frequently the linked website is updated by search engines. If the linked website is updated frequently, your website will also take up a lot of light. Because search engines will also update linked sites accordingly.
5. Don’t have too many external links. It is best to link to websites of the same type as your own website or with a higher PR. This will help search engines to include it. For new sites, do not link with similar sites, because if your site is not better than others, your traffic will be snatched away by those sites that are better than you. This is very important, please. Remember. For a mature website, you can choose similar sites as links, even competitors' sites. Cooperation can be a win-win situation and everyone can be harmonious!
6. Baidu values the quality of external links; Google values the number of friendships based on the quality of external links; Yahoo values the quality of external links more than Baidu.
7. Many webmasters want to find websites with high PR value when making friendly links (haha, I used to be like this). However, many webmasters have fallen into the misunderstanding of exchanging links. These websites simply ask for the PR value of the exchange link website, without considering whether the website is related to their own website. No matter what kind of website or content, as long as it has a certain PR value, it will be enough. Links are up. On the surface, it seems that there are a lot of links to our website, but it may not have a substantial effect. We have to make a comprehensive consideration based on our own website and other people's websites.
8. The more friendly links, the better the effect. The number of friendly links on the homepage should not exceed 30. Especially the links on the homepage should not link too many pictures. Firstly, it will affect the opening speed of the site. Secondly, it will have no effect. .
9. The opening method of the linked website should also be set to a new window. People sometimes ignore this when exchanging, otherwise the viewers of your own website will go to other people's websites, and they will no longer No clicks came back! We lost traffic in vain.
10. If you have a lot of website resources and they are not the same IP address, I can consider cross-connecting with others. In this case, they will all be incoming links (one-way links), which will be more effective. .
In fact, there is a lot of knowledge about friendly links, but the experts are all here, and I am not here to do the same thing. Although the writing is not very good, I hope this article will be helpful to your website! An optimization webmaster group: 61842653 Hope Get guidance from experts. If you say something wrong, just give it two bricks and don't scold it. My website www.120ml.com A little AD, I hope you don’t mind the A5, thank you very much! [The article is originally published in A5, please indicate the source when reprinting it! I strongly despise people who steal articles here. The most hateful thing is to use the copyright Change it to his own person]