I believe friends who have done SEO know that the word "centrifuge" is a very popular word in search engines, and it is a word that many companies compete with at the same time. Its floating range in the Baidu Index is 100-1000, then How did the Display Family put a PR1 website on Google’s homepage within three months?
When it comes to optimization, everyone's theoretical knowledge may fill up 100M of space. Only when you actually operate it will you realize how hard it is to do SEO, especially for such hot words.
Okay, now let me tell you about my optimization process in detail!
Website: www.zjgsl.com PR1
Optimization start time: February 1, 2009
Collection situation before optimization: Baidu included 7 articles and Google included 15 articles
Optimized inclusion status: Baidu included 123 articles and Google included 202 articles
PR value before optimization: 1 (still moderate, some friends are still new to the site!)
Optimized PR value: 3 (not enough resources on hand, otherwise it should be 4-5)
After receiving the order, Chensheshijia will conduct a complete code inspection on the website. Maybe many SEO friends do it differently than I do, but this does not affect the overall optimization of SEO, it is just that the operation steps are different. Below, Shishijia will talk about the detailed operation steps and problems encountered during the optimization process!
1. Website code inspection
In this step, Chen Shijia will optimize every website first. Why is this? Because the code structure of each website is different, the first thing to check is the redundant code of the website, such as invalid JS file calls. , invalid CSS definition ID and CLASS, invalid web page language code, etc.!
After careful inspection and cleaning, search engine robots can efficiently crawl every file on the website frequently!
2. Website dead link check
Nowadays, there are many webmaster tools on the Internet that can check the dead links of the website at different depths. This is also a step that should be done before optimization. So why is this? Because if you have too many dead links, it will cause robots to crawl the log. The more error codes are returned, the weight of your website will be lowered and lowered by search engines over time. In serious cases, it may be K directly, so the dead link check of the website is a must!
3. Clear website one-way export links
Too many one-way export links will have a profound impact on the weight of the website, especially the homepage of the website. Zero one-way export links can increase the weight of the website!
4. Website server stability issues
This issue is mentioned every day in SEO-related articles, but it is also an issue that is often overlooked. Let me explain to you the reason, because you have no choice and cannot stare at the website all day long or use the ping command 24 hours a day to see if the server's website space is normal, but if the website cannot be accessed for several days in a row, then you have to Carefully check where the problem occurs in the server website space. Another possibility that the website cannot be accessed is that there is a problem with the DNS server, that is, the domain name resolution server. Chenshishijia has also encountered such a situation, but such situations are rare!
5. Quality friendly links
From February 1st to March 29th, 2009, it was really hard to get friendly links, because the PR update was only carried out in April 2009. Everyone knew that Google valued high-quality external links. At that time, I went everywhere to exchange links and exchanged all PR0-3. It is very important to check the friendly links here, because what Shishishijia tells you is that some people have made links today and removed them tomorrow. Such friendly links have no effect at all, and there are also websites that are not updated frequently. , such friendly links are not very effective!
When I optimized to March 2009, there was still no data in Google rankings. I was wondering at that time? Why was this? I had made so many external links and cleared the website code and other things. Why did Google still keep it? Don't give me a name!
6. Website coding issues
I checked the website carefully and found that there were no problems. This was what I thought at the time, but it was not ranked on Google yet, so there must be something wrong. So I continued to observe and found that Google’s snapshots were updated very slowly. At that time, the snapshot was only updated once every 10 days, so I used site: www.zjgsl.com to check it out, and found no problems! Then use "site:www.zjgsl.com centrifuge" to take a look, and the problem arises. I find that the yellow mark "centrifuge" on the snapshot is not marked on my page, so it is very confusing to the users who search. It must be very unfriendly, because what we do is friendly SEO optimization, SEO optimization that is useful to customers, so that customers can see the information they want at a glance, but none of the yellow marks appear, so I checked the encoding and it is UTF-8 encoding.
I did a test on other UTF-8 encoded websites and found that most of the UTF-8 encoded websites have similar situations (Chenshishijia statement: This is just my conjecture, and there is no absolutely all UTF-8 encoded website snapshot index. This is the case) So I thought that UTF-8 encoding is an internationally accepted encoding, and Google is a major international brand search company. Will it subdivide the encoding? So I encoded UTF-8 Converted to GB2312 encoding, and then continued to create a large number of high-quality friendly links. After about a week, the snapshot was updated by Google again, the yellow mark of the index could also be seen, and the ranking was improved from no data to 50th!
7. Improvement of ranking
Ranking in the 50th place is something that makes the display family feel that it has made progress, but it is still far from the goal? How to do SEO optimization in a more reasonable and better way to serve the user experience? Based on the principles of reasonable SEO, the display family makes every day Update articles regularly and update relevant articles regularly and regularly, so that users who search in every day will feel that your website is dynamic. On April 15th, because the PR has been upgraded from 1 to 3, it will be easier to find high-quality friendly links. I would like to remind everyone that friendly links must be based on quality and quantity, and 1-2 links should be exchanged every day. Just one of high quality will do. Don’t add too many at once, otherwise the search engine will perform related de-emphasis. At the same time, the Display Family also welcomes high-quality mechanical websites to link to my www.zjgsl.com!
By May 1, 2009, the ranking had reached fifth place on Google!
8. Suggestions for furnishing a family home
When doing SEO, webmasters need to consider it from the perspective of user experience. It is possible to rank high in a short time by optimizing popular words, but it is very unstable. No one can create the myth of ranking absolutely first. In fact, as long as you If you follow the basic principles of SEO, you will be an SEO master, and you will be able to reach the highest state of "no SEO is the best SEO"!
Okay, at the same time, I also recommend an Internet marketing website to link to everyone www.qzsem.com. I hope that those who want to be friends with the furnishing family can add me QQ1060066023 as a link!