The development direction of the online earning market is the webmaster market, so I will continue to write some knowledge points related to SEO. I will share them with everyone while I am learning. If there is something wrong, everyone will point it out in time.
1. The purpose of search engines.
Many people have a wrong understanding that the ranking of a website for a certain keyword depends on the degree of search engine optimization of the site. In fact, this is a wrong understanding. The purpose of search engines is to rank the best sites. In the front, the search engine has written a set of algorithms. This set of algorithms is used to determine whether a website is an excellent website. What we call SEO is a series of improvements to the website based on this algorithm to cater to this algorithm. Give search engines a sense that our site is an excellent site.
Therefore, SEO is only optimization, but cannot fundamentally determine rankings. Just like a model beauty pageant, the function of SEO is to change makeup and stage performance. What really determines the model is her own comprehensive ability. This does not rely on SEO. Can be changed.
Therefore, the real shortcut to obtain search engine traffic is to make the website content well and build an excellent website from the most fundamental point of view. Search engines will like it.
2. The criteria used by search engines to judge whether a website is excellent or not.
The GOOGLE search engine has designed a set of evaluation algorithms. The expression is to score the website. The highest score is 10 points and the lowest score is 0 points. This is what we often call the PR value of the website. The higher the PR value, the higher the search engine’s interest in the website. The higher the recognition, the lower the PR value, which means that Google dislikes this site less. The level of PR value is floating. Generally, the PR value of a site that has been operating for more than half a year can reach more than 2. Portal sites are generally between 7 and 9. See, if the PR value of a personal site reaches 4, it is very good.
3. PR value is based on the study of interpersonal relationships in reality.
It is impossible for search engines to know all the webmasters and they are not literate. Therefore, search engines can only judge whether a website is good or bad by judging the quality of the websites related to this site. This is the use of real-life interpersonal relationships. Relationship science.
People are divided into levels. High-level people are with high-level people, and low-level people are with low-level people. For example, a director usually deals with bureau-level cadres and enterprise leaders. At the same time, He will have a lot of friends, and if he is a nobody, he will also deal with some nobody, and he will not have many friends.
We can sum up a rule. If in reality, a person's friends are all high-level, then we can also judge that the person's level is high-level, because the ancients summed up this sentence: Look at his friends and he will Know the person.
Therefore, GOOGLE borrowed this set of evaluation standards to judge the quality of a site, and adopted this method to judge the quality of the sites linked to this site. If the links to this site are all with high PR values, then It means that this site is also an excellent site, so it should also be given a high PR value and keyword ranking.
4. How to increase PR value
(1) Do more backlinks.
The more links, the better. If every website in China has your link, you will be invincible. Generally speaking, the quality of backlinks determines the future PR value and keyword ranking of our website, but the number also has a huge impact. The more backlinks there are, the more obvious the effect will be.
Method 1: Use forum mass posting software to send mass messages. Although the forum mass messages are sent to some spam forums, it doesn’t matter, because this also generates backlinks. We do not expect to generate traffic through these links, but expect them to bring us The number of backlinks. When using SEO to create some keywords, the most common way to increase backlinks is to use software mass messaging, or blog mass messaging, or forum mass messaging.
Method 2: Everyone can make money, everyone can make money. The program itself is a series of backlinks, because a large number of people will promote the advertising address to some forums or websites, thus creating a large number of backlinks for the website. Therefore, using the Everyone Earns program, whether it can bring traffic or how much traffic it can bring is secondary. The key is that it can create a large number of backlinks for us.
Method 3: Soft article promotion. The soft article here refers to the URL soft article we introduced earlier, similar to the article "How a Personal Webmaster Makes Millions a Year". The URL serves as an example in the article, but every When someone reprints this article, it will bring a backlink to the website.
Method 4: Link reward method promotion, for example, it is written on the website that if you make a friendly link for this website on your blog, this website will give you a complete set of website management experience.
(2) Spend money to buy high PR value.
Don’t make friends across levels. Yesterday, I saw a friend refute my point of view, saying that in reality, there are many people who make friends across levels. I said that is an example, and the same is true on the Internet. If a website’s PR When the PR value is very low and has not been indexed by search engines, generally websites with high PR values will not provide backlinks, but there will be cases where they will provide backlinks, so generally websites will exchange friendly links. Requirements: formal content website, all included by search engines, PR value greater than or equal to this site.
If there are 5 sites with high PR values that provide backlinks to our site, then the PR value of our site will go up immediately, but we need to find 5 sites with high PR values that can exchange links with us. Website is too difficult, we might as well just buy friendly links to 5 websites for one month.
(3) Put GOOGLE related search port and English version
You can search for "quickly increase PR value". The methods they provide are basically this method, which is to add GOOGLE search port or GOOGLE translation. GOOGLE takes another look at websites that promote itself, so This is also a way to improve your PR value, but I personally think that this method will not have immediate results, but it will be indexed by search engines very quickly.
The above introduces three major categories of methods to improve PR value. Now more and more large websites are beginning to pay attention to friendly links on the website. For example, a friend in the group works for an Internet company, and the task assigned to him is to make friendly links. I borrowed his brand and reputation to make friendly links for the website. For my personal blog, I exchanged friendly links with some friends in the group. There were about 30 backlinks, and everyone’s PR value was not high, but the website The PR value rose very quickly, reaching 3 in one month.
5. Similar to PR value, there is Sogou index.
We have an article before, asking everyone to carefully observe the daily changes in webmaster websites, because it represents changes in the development direction of the entire network. Among them, the most important thing to pay attention to is the webmaster tools, not only every tool in them Use them all flexibly, and always pay attention to the latest tools.
In the past, there was only a PR value query tool, but now a Sogou PR value query tool has been launched. PR value and Sogou PR value are not universal criteria for evaluating online websites. When it comes to influence, the PR value is larger. After all, Sogou is domestically produced. , and it is based on a percentage system, and the fluctuation is too large.
6. Give examples to illustrate the power of backlinks
Sina, as the leader in content in China, has a PR value of 8. Baidu, as the domestic leader in search engines, has a PR value of 8. However, there is one website whose content is not very good, but it has the highest PR value in China. That is China website registration station http://www.miibeian.gov.cn/, 99% of websites across the country have backlinks to this website, so the PR value of this website without any readable content is 9.
This shows the power of the quantity and quality of backlinks. There are many sites with a PR value of 10 in the world, but there are currently none in China!
7. SEO skills
There was a king who asked his ministers to compile a national civilized manual. As a result, these ministers worked hard for a year and produced several carriage books. The king asked them to streamline it. The king was not satisfied every time, and finally simplified it to one sentence: No effort, no gain.
There are countless SEO techniques. Some say that TITLE is very important, and some say that sitemap is very important. In 2006, I heard the experience of a real practical expert. He said that everything on the website is secondary. The core is to look at the backlinks outside the site. For example, if you search for the keyword "hotel training", you will find that the keyword "hotel training" is not included in the top-ranked site. This is the role of backlinks.
He said that it is like going to find a doctor. If everyone says that a person is a doctor, and some very authoritative people say that everyone is a doctor, then we will believe what they say and think that this person is a doctor. This person may not be a doctor.
Therefore, search engines strongly believe in sites with high PR values. If they create backlinks for keywords on foreign sites with a PR value of 10, they will quickly obtain a high ranking for a keyword. But there is a premise, that is, if a The keyword is very popular, and there are portals participating in the ranking, so it is very difficult to achieve this keyword.
So doing SEO is just a few words:
(1) Check the competitiveness of a keyword by looking at the number of search results.
(2) Make backlinks for this keyword and only make foreign sites with very high PR values.
(3) Wait.
For example, if you want to rank for the keyword "online earning", you don't need to set the keyword online earning on the website, but directly use online earning as the link word as a backlink.