Recently, DNEG Group, a world-renowned Hollywood visual effects technology provider, announced that it has successfully received a US$200 million strategic investment from investors in Abu Dhabi. This major investment will provide strong financial support for DNEG Group and its subsidiaries, especially the newly established Brahma, to accelerate the development of AI-based CGI tools, thereby further simplifying the production process of visual effects and improving the efficiency of film production. and quality.
As an emerging force of the DNEG Group, Brahma's AI creator solutions will make full use of the group's more than 25 years of VFX data accumulation to generate more realistic and refined visual effects. The investment, led by United Al Saqer Group (UASG), not only injects new vitality into the DNEG Group, but also brings its valuation to the $2 billion, further strengthening its leading position in the global visual effects industry.
Namit Malhotra, chairman and CEO of DNEG Group, said that the investment will greatly promote the research and development process of AI creator tools and help the company move towards the role of the world's top solution provider. By introducing the latest technology and creative capabilities, DNEG Group will further enhance its expressiveness in film narratives and bring a more shocking visual experience to the audience. DNEG Group has participated in the production of many Hollywood classic films, such as "Raging", "Blade Runner 2049" and "Interstellar", and its technical strength and creative level are highly recognized by the industry.
As the cost of film production continues to rise, the production costs of special effects-intensive films have reached millions of dollars, and studios spend more and more on animators and editing. Brahma is developing AI CGI tools that will effectively reduce the cost of filmmaking while helping filmmakers create more realistic visual effects. Brahma executive chairman Prabhu Narasimhan said their goal is to help movie studios transform creativity into great works on screen with faster speeds, lower costs and higher quality through AI technology.
In addition, UASG's investment will also drive DNEG Group to set up an office and visual experience center in Abu Dhabi, aiming to build a content production ecosystem in the Middle East. UASG's Nabil Kobeissi and Edouard Zard will join DNEG's board of directors to jointly promote the development of Brahma, a pioneering AI-driven CGI creators, and bring more innovation and breakthroughs to the global film industry.
This strategic investment not only injects new development momentum into DNEG Group, but also brings new technological changes to the global film production industry. Through the application of AI technology, film production will usher in a more efficient, low-cost and high-quality creative model, bringing a more shocking visual feast to the audience.