Adobe recently issued a statement pointing out that the increase in its profitability by artificial intelligence technology will take longer than expected, and the news disappointed investors. The company has lowered its sales forecast for 2024, with revenue expected to be approximately US$21.4 billion in fiscal year, a adjustment reflecting the reality that generic AI technology cannot quickly boost performance in the short term.
Although Adobe has been actively seeking to benefit from the generic AI technology boom, the application and commercialization of the technology have not been as rapid as expected. Company executives said that the complexity and market acceptance of AI technology are the main factors that affect its rapid profitability. In addition, the digital media sector's new year recurring revenue was also lower than expected, further exacerbating investor concerns.
Adobe's stock price fell after the news was announced, and the market was cautious about its future growth prospects. Analysts point out that although AI technology has huge potential, its maturity and market penetration in actual applications still need time to accumulate. Companies need more time to optimize technology and find effective business models to achieve long-term profitable growth.
Despite the challenges, Adobe remains confident in the future of AI technology. The company plans to continue to increase R&D investment and promote the application of AI technology in the fields of creative software and digital media. Management said that with the continuous advancement of technology and the gradual maturity of the market, AI will become an important driving force for Adobe's future growth.
Overall, the current situation of Adobe reflects the complexity and uncertainty of AI technology in the commercialization process. Although facing challenges in the near term, the company is optimistic about the long-term prospects of AI technology and is committed to achieving sustainable profit growth through continuous innovation and market expansion.